Yadi Ernawadi
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Achmad Yani

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Journal : EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

Faktor-Faktor Yang Mempengaruhi Revisit Intention Wisatawan Kawah Putih Muhamad Syahrul Ramdani; Yadi Ernawadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3723

Abstract

This study is intended to examine the effect of visitor engagement on revisit intention which is mediated by the memorable tourism experience of tourists at the Kawah Putih tourist destination in Bandung Regency. The instruments used in this study have passed the construct validity test, advance validity test, concurrent validity test, and reliability test. The instrument was used as a data collection tool from respondents, namely domestic tourists with a minimum age of 17 years who already had experience visiting tourist destinations which were the objects assessed in this study as many as 100 people. The data collection technique used is cross-sectional or one shot study. The data analysis technique used is multiple linear regression using SPSS version 25 and using the Sobel test. The findings of this study indicate that enthusiasm and absorption partially affect revisit intention. Future research can propose other concepts that are thought to have a positive effect on revisit intention. The results of this study are also useful for the management of the object being assessed and similar tourism industries regarding the design of strategies that are relevant to improving the quality of these attributes.
BL Kontribusi Affective Image Terhadap Peningkatan Revisit Intention Wisatawan Candi Cangkuang Putri Saniah Nur Fadhillah; Yadi Ernawadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3728

Abstract

The purpose of this study was to examine the effect of destination image on revisit intention mediated by tourist satisfaction at Cangkuang Temple in Garut Regency. To achieve this goal using a survey method with questionnaires and respondents as many as 100 people with a minimum age of 17 years who have experience visiting tourist destinations that are the object of research. The data collection technique used is cross-sectional or one shot study. The data analysis technique used is multiple linear regression using SPSS version 25 and using the Sobel test. Of the ten proposed research hypotheses, there are five hypotheses that successfully reject H0. The findings of this study indicate that affective image have a positive effect on revisit intention through tourist satisfaction. Meanwhile, the use of other concepts to directly influence revisit intention can be proposed by future researchers. The results of this study are also useful for the management of the object being assessed and the similar tourism industry regarding the design of strategies that are relevant to improving the quality of these attributes.