Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Social Science
Eka Sulastri Sitanggang Eka Sulastri Sitanggang
Universitas 17 Agustus 1945 Jakarta
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Moderating Effects of Internet Technology on How Pop-Up Ads and Brand Image Affect E-Commerce Competitiveness. Virgo Simamora; Eka Sulastri Sitanggang Eka Sulastri Sitanggang
Journal Of Social Science (JoSS) Vol 2 No 4 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i4.68

Abstract

One important factor that makes a company or business successful in the market is its ability to create competitiveness against its competitors using internet technology. This study aims to explore the moderating role of internet technology on the influence of pop-up advertisements and brand image on a company's competitiveness. The primary data collection method used in this study is a survey, which involves 100 respondents who have a permanent job, are e-commerce users, and residing in DKI Jakarta. The collected data was obtained through a validated and reliable questionnaire. The results of this study indicate that pop-up ads and brand image have a significant and positive impact on e-commerce competitiveness. Additionally, internet technology also has a significant and positive impact on competitiveness. Furthermore, the moderation effect of internet technology is positively associated with the influence of pop-up advertisements on competitiveness and also positively moderates the impact of brand image on competitiveness.
Co-Authors simamora, virgo