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All Journal Jurnal Pijar : Studi Manajemen dan Bisnis Management Analysis Journal
Ariq Athallah
IPB University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS DAN PERANCANGAN SISTEM KOMPENSASI KARYAWAN KAFE BERBASIS JOB VALUE (STUDI KASUS PADA KAFE XY) Verdi Firmansyah; Rahadiyanto Tri Wibowo; Ziju Wildan Fadilah; Ariq Athallah; Yusuf Yusuf; Lindawati Kartika
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

This study aims to assist and provide input to XY cafe owners in salary mapping using the adhered and overlapping methods and using the Hay method in determining compensation factors. The data collection method was carried out through descriptive quantitative research, in which respondents were interviewed to obtain employee profile and salary data to analyze the structure of employee salary mapping. The results of the analysis show that the actual total starting salary for XY cafe is IDR 28,900,000 while the total salary using the adhered method is IDR 30,261,175, this indicates an increase in employee salaries with a difference of IDR 1,361,175. Whereas with the overlapping method the total salary is IDR 30,626,000, this shows an increase in employee salaries with a difference of IDR 1,726,000.
The Determinants of Price, Product Quality, Promotion, and Brand Awareness on Purchase Intention for Nusakita Cooking Oil in Jabodetabek Ariq Athallah; Hardiana Widyastuti
Management Analysis Journal Vol. 13 No. 4 (2024): Special Edition
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.18511

Abstract

This study aims to identify the characteristics of respondents and analyze the effect of price, product quality, promotion, and brand awareness on consumer buying interest in Nusakita cooking oil in the Jabodetabek area. Indonesia, as a major producer of palm oil, has a highly competitive cooking oil industry due to the increasing needs of the community. This study employs a quantitative approach to analyze the effects of price, product quality, promotion, and brand awareness on purchase intention for Nusakita cooking oil products in Jabodetabek. Using a non-probability voluntary sampling method, data from 235 respondents were collected through online and offline questionnaires. Descriptive statistics and SEM-PLS were applied for data analysis, revealing significant positive effects of product quality, promotion, and brand awareness on purchase intention. The results showed the need for Nusakita to prioritize enhancing product quality and increasing brand visibility to drive consumer interest. Strengthening promotional efforts, such as offering discounts or engaging in targeted marketing campaigns, is also recommended. These strategies can help establish Nusakita as a trusted cooking oil brand in a competitive market.
Co-Authors Hardiana Widyastuti Lindawati Kartika Rahadiyanto Tri Wibowo Verdi Firmansyah Yusuf Yusuf Ziju Wildan Fadilah