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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Erlina Rufaidah
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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SIKAP DAN KEPUASAN KONSUMEN KOPI BUBUK GUNUNG SEKINCAU DI KECAMATAN SEKINCAU KABUPATEN LAMPUNG BARAT Tifany Oktaviana; Dwi Haryono; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.6127

Abstract

This study aims to analyze consumer characteristics, consumer attitudes, and levels of consumer satisfaction on Gunung Sekincau ground coffee products. This study used a survey method through a qualitative descriptive approach with 50 samples. The analytical method uses the Fishbein Multi-attribute Model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that most of the consumers of Gunung Sekincau ground coffee were male aged 24-30 years, with more than 3 family members, working as private employees with a monthly income of more than IDR3,000,000. The results of the study using Fishbein attribute analysis show that the taste is the most important attribute for consumers. Consumer attitude towards Gunung Sekincau ground coffee is 94.5%  and in the fairly good category. The level of consumer satisfaction on Gunung Sekincau ground coffee is 81.33% and included in the very satisfied category. The price attribute belonging to quadrant I is an attribute that is still considered important by consumers, but its implementation is still considered low. Quadrant II, namely maintaining achievement, shows the level of importance that is considered high by consumers in their performance is also high, which belongs to this quadrant are the attributes of taste, aroma, and texture. Quadrant III shows the level of consumer interest that is still lacking and in its implementation by producers that is still lacking, the attributes in this quadrant are considered by consumers to be unimportant and ignored, the attributes included in this quadrant is location attribute. Quadrant IV contains attributes that are considered excessive by consumers with a low level of importance and in practice by producers considered by consumers to be quite high, the attributes included in this quadrant is packaging attribute.
DAMPAK ESKTERNALITAS AGROINDUSTRI TAHU TERHADAP MASYARAKAT DI KELUARAHAN GUNUNG SULAH KECAMATAN WAY HALIM KOTA BANDAR LAMPUNG: Alysya Oktaviani; Fembriarti Erry Prasmatiwi; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12026

Abstract

This study aimed to analyze the profitability of tofu agro-industry that excluded and included external costs, the willingness to pay (WTP) of the agro-industry for environmental costs, and the impact of externalities on the community in Gunung Sulah Sub-District, Way Halim District, Bandar Lampung City. This study used a case study method on six agro-industries and a survey of 70 community respondents. The analytical methods used were profit analysis, the contingency valuation method (CVM) to estimate the WTP value, and quantitative descriptive by analyzing social, economic, and environmental aspects to analyze externalities on the community. This study was conducted from April to May 2024. The study concluded that the average profit that excluded external cost was IDR10,249,656/month and IDR10,238,777/month including external costs. The average WTP value of the six agro-industries was IDR111,111/month, with a minimum of IDR45,833/month and a maximum of IDR220,833/month. Furthermore, the results of this study indicated that the largest positive externalities were from economic and social aspects, while the largest negative impacts were from environmental aspects. Key words: externalities, profits, tofu agroindustry, willingness to pay (WTP)
Co-Authors Alysya Oktaviani Dwi Haryono Fembriarti Erry Prasmatiwi Tifany Oktaviana