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All Journal e_Jurnal Ilmiah Riset Akuntansi
Muhammad Ulil Albab
Universitas Islam Malang
Economics, Econometrics & Finance

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Analisis Faktor Yang Mempengaruhi Minat Penggunaan Sistem Informasi Akuntansi Berbasis E-commerce Pada Aplikasi Penjualan Online Dengan Menggunakan Technology Acceptance Model (TAM) (Studi Kasus Pada Pelaku UMKM di Kota Malang) Muhammad Ulil Albab; Maslichah Maslichah; Afifudin Afifudin
e_Jurnal Ilmiah Riset Akuntansi Vol 12, No 02 (2023): e_Jurnal Ilmiah Riset Akuntansi 2023
Publisher : Universitas Islam Malang

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Abstract

This study aims to analyze the factors that influence interest in using e-commerce -based accounting information systems in online sales applications. This research is a quantitative study using primary data obtained from questionnaires and measured using a Likert scale of 1-5. The population in this study were MSME actors in Malang, the sample used slovin with a total of 99 respondents. This data uses the SPSS 25 for windows analysis technique. The results showed that Perceived ease of use, usefulness, and trust had a simultaneous effect (F) on user interest in e-commerce -based accounting information systems in online sales applications. Perceived ease of use has a positive impact on interest in using e-commerce -based accounting information systems in online sales applications. Perceived usefulness has no effect on interest in using e-commerce -based accounting information systems in online sales applications. Trust has a positive impact on interest in using e-commerce -based accounting information systems in online sales applications.Keywords: Perceived ease of use, perceived usefulness, trust interest in use
Co-Authors Afifudin Afifudin Maslichah, Maslichah