Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal SENTRALISASI Proceeding UMSurabaya
Muhammad Alhakim Danurwindo
Universitas Muhammadiyah Surabaya
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Proceeding UMSurabaya

 1 
PENGARUH BRAND AWARENESS, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI SKIN CARE LOKAL DI SOCIOLLA STORE SURABAYA Isriyatul Fadillah; M. Anang Firmansyah; Samsul Hadi; Muhammad Alhakim Danurwindo
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study will examine the effect of Brand Awareness, Product Quality, and Word of Mouth (Wom) on Purchase Interest. The sampling technique in this study uses a simple random sampling technique because the sampling from population members is carried out randomly without regard to the existing strata in the population. The Technical data analysis used is the multiple linear regression analysis techniques. The data quality test used is a test of validity and reliability. The results of this study indicate that based on the F test, it is known that Fhitung > Ftable (11.450 > 2.72) and the value of Sig < 0.05 (0.000 < 0.05), which means at a significant level of 5%, Brand Awareness (X1) variable, Quality Product (X2), and Word of Mouth (WOM) (X3) simultaneously have a significant effect on the variable of Purchase Interest (Y) of local Skincare at Sociolla Store Surabaya.Keywords: Brand Awareness; product quality; and Purchase
PENGARUH HARGA DISKON DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE GOJEK DI KOTA SURABAYA Kukuh Wahyu Widjayanto; Siti Maroah; Muhammad Alhakim Danurwindo
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the COVID-19 pandemic, online drivers GOJEK complains that the number of orders for their service has decreased significantly. It becomes common issue that their income becomes less and less during this pandemic. The reason of the decrease can be because people are reluctant to use public transportation, so they choose to use private vehicles. Another reason is that there are many activities carried out from home such as work from home (WFH) and learning from home.The purpose of this research is to determine and analyze the effect of discounted prices and brand image on the decision to purchase online taxi services GOJEK in the city of Surabaya. The research was conducted using a quantitative approach with data collection techniques using a questionnaire. The research sample is Gojek users who used the services at least twice on GoRide and GoCar services numbering 100 respondents. The data analysis technique was done by using multiple linear regression analysis. The results showed that discounted prices had a significant positive effect on purchasing decisions, brand image, and on purchasing decisions. Moreover, discounted prices and brand image had a significant positive effect on purchasing decisions for online taxi services Gojek.Keywords: Discounted Price; Brand Image; Service Purchase Decision
Co-Authors Bahrul Ulum Galuh Nichayah Pravitasari Isriyatul Fadillah Kukuh Wahyu Widjayanto M. Anang Firmansyah Nurullaili Mauliddah Octavia Ika Wibowo Samsul Hadi Siti Maroah