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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business
Lilis Cinthya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Customer Relationship Management terhadap Kepuasan Pelanggan UMKM Kole-Koleh Anggraini pada Masa Pandemi Golan Hasan; Yang Songsen Samuel; Lilis Cinthya; Karina Rusyen; Martasya Martasya; Ryan Prastama; Kevin Tjoa
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4661

Abstract

The purpose of this research is to identify and analyze the customer relationship management framework that was applied by the UKM Kole-Koleh Anggraini during the pandemic. The problems that occur in MSMEs are decreased income, decreased demand, delivery and logistics, limited resources and uncertainty about the future. The method used in this research is observation or survey and the CRM framework. The results of the study show that the CRM framework that has been implemented in SMEs is customer identification, interaction management, service personalization, complaint management, customer data analysis and SWOT analysis. There are several deficiencies in the CRM framework, namely the existence of implementation costs, limited internal resources and a lack of employee involvement and acceptance. Recommendations that can be given to MSMEs to improve customer relations and business management are the use of CRM frameworks such as HubSpot CRM, Zoho CRM, Sales force Essentials and Pipe Drive. Keywords: customer relationship management; pandemic; MSMEs; loyalty
Analisa Strategi Manajemen Operasional pada Perusahaan Manufaktur PT. Venturindo Jaya Batam Fendy Cuandra; Chyntia Huang; Kevin Tjoa; Hendri Wijaya; Jery Tango; Lilis Cinthya
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4566

Abstract

Operations management is an important process in solving problems that occur in factory companies because they are always faced with unequal environmental conditions. One of the companies that apply management is PT. Venturindo Jaya Batam or PT. VJB founded by Dr. Lim Li Hui Hong in 1993 and engaged in Electronic Manufacturing Services (EMS) located at SM Business Center Block B, Jalan Yos Sudarso, Batu Ampar, Batam. PT. VJB was originally known as PT. JM which was registered in Batam and then in 1998 decided to change the name and establish PT. VJB registered in Jakarta. The purpose of this study is to determine the operational management strategy implemented by PT. Venturindo Jaya Batam. The results of the research show that PT. VJB implements operations management strategy, project management, goods and services design, quality management, process strategy, location strategy, layout strategy, supply chain management, MRP and ERP. In addition, PT. VJB needs to make improvements in its strategy to improve its performance and become more competitive in the market.
Implementasi Strategi Digital Marketing melalui Social-Media untuk Meningkatkan Kinerja pada UMKM Kole-Koleh Anggraini di Kota Batam Lady Lady; Yang Songsen Samuel; Ryan Prastama Juliansyach; Martasya Martasya; Lilis Cinthya; Karina Rusyen
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4831

Abstract

Penelitian ini bertujuan untuk mempelajari dan memberikan pelatihan kegiatan implementasi digital marketing bagi UMKM Kole-Koleh Anggraini di Batam. Metode penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif dan pendekatan deskriptif analitis, yaitu metode yang menggambarkan fenomena atau situasi berdasarkan informasi yang diperoleh setelah observasi dan wawancara. Selain itu dilanjutkan dengan mengintepretasikannya sebagai teknik pengukuran untuk menjelaskan dan menganalisis faktor-faktor problematik yang diteliti. Hasil pelaksanaan kegiatan pengembangan dan rencana strategis ke depan untuk UMKM Kole-Koleh Anggraini dilakukan dengan membantu owner membuat akun WhatsApp Business dan melengkapi fitur-fitur yang ada seperti katalog produk, integrasi media sosial seperti Instagram. Selain itu, peneliti juga membantu pembuatan Google Maps, membuat Instagram feeds design, membuat Linktree yang dapat menampilkan seluruh media sosial yang dimiliki UMKM, dan membangun website menggunakan Wix untuk menampilkan informasi lengkap UMKM. Pada saat melakukan proses penerapan digital marketing pada UMKM, hasil yang didapatkan dapat dilihat dari insight. Dimana selama 3 bulan melakukan penerapan pada UMKM tersebut mengalami peningkatan yang sangat pesat. Dapat dilihat insight pada platform Instagram yang dimana terdapat accounts reached sebanyak 446 akun dan account angaged sebanyak 66 akun, dengan presentase peningkatan masing yaitu accounts reached 141% dan accounts engaged 1,220%. Ini merupakan hal yang sangat baik dan berefek positif bagi perkembangan UMKM Kole-Koleh Anggarini. Kata Kunci: pemasaran digital; media sosial; UMKM Kole-Koleh Anggraini
Co-Authors Chyntia Huang Fendy Cuandra Golan Hasan Hendri Wijaya Jery Tango Karina Rusyen Kevin Tjoa Kevin Tjoa Lady Lady Martasya Martasya Ryan Prastama Ryan Prastama Juliansyach Yang Songsen Samuel