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All Journal Jurnal Manajemen & Keuangan
Nuraini Khusnul Khotimah
Universitas PGRI Kanjuruhan Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Citra Destinasi terhadap Kepuasan Pengunjung dan Niat Rekomendasi Nuraini Khusnul Khotimah; Rita Indah Mustikowati; Iva Nurdiana Nurfarida; Mohammad fakhruddin mudzakkir
Jurnal Manajemen dan Keuangan Vol 12 No 1 (2023): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v12i1.6687

Abstract

This study focuses on studying how the image of a destination from tourists that appears is related to tourist satisfaction and subsequently has the intention to recommend the place to others. Destination imagery is studied through three components – cognitive, affective, and unique. Findings from 170 samples through surveys and distributing questionnaires both online and offline to visitors to Batu City tourism objects which are then processed using the SEM-pls 3.0 method. The results reveal that affective image affects tourist satisfaction and post-visit behavior; the cognitive component had a significant effect on all constructs, except recommendation intentions, while unique image also affected tourist satisfaction and post-visit behavior.
Co-Authors Iva Nurdiana Nurfarida Mohammad fakhruddin mudzakkir Rita Indah Mustikowati