Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
Tetuko Aldimas Setyawan Eka Pradana
Fakultas Ilmu Komputer, Universitas Brawijaya
Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Kepuasan Pengguna Audience Insights Menggunakan Model Sosial Strategis CRM Tetuko Aldimas Setyawan Eka Pradana; Yusi Tyroni Mursityo; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 2 No 11 (2018): November 2018
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1153.645 KB)

Abstract

Highly competitive market conditions, unexpected changes in consumption trends and increasingly complex customer demands require business actors to deliver products / services that meet market needs. One way to be able to know the products / services in accordance with market conditions is to communicate directly with customers. Audience Insights is one of the CRM tools on Facebook that focus on the operational field. This study aims to determine the satisfaction of sellers when they use Audience Insights as a medium to do promotion using strategic social model of CRM. The model has five indicators: customer relationship oriented, social media technology use, customer engagement initiatives, relational information processes and customer relationship performance. The sample of this study amounted to 86 data with an age range between 17 - 44 years of domicile in Malang. The results of the study indicate that all indicators have a good and acceptabel level of significance. Variables of social media technology use, customer engagement initiatives, and relational information processes have strong relationships. Customer relationship performance variable has moderate relationship and customer relationship oriented variable has no relationship.
Co-Authors Retno Indah Rokhmawati Yusi Tyroni Mursityo