Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
M. Radhitya Rivan Pamungkas
Fakultas Ilmu Komputer, Universitas Brawijaya
Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer

 1 
Eksplorasi Pengaruh Teknologi Live Shopping terhadap Minat Beli Pelanggan dengan Systematic Literature Review M. Radhitya Rivan Pamungkas; Diah Priharsari; Welly Purnomo
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 6 No 11 (2022): November 2022
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Live Shopping is a new trend that combines e-commerce and social networking where the consumers who watch it can immediately buy with their smartphone just in one touch. Users who like to watch live shopping tend to have an interest in the products that are being offered in the live streaming. According to previous research, the live shopping strategy can increase user interest in buying products online regardless of distance and trading of goods. This phenomenon has been widely researched by experts before to explain what live shopping is, the technology that used to, or marketing strategies using live shopping, but there is not much literature that really leads to the emergence of buying interest in consumers through live shopping. For this reason, a Systematic Literature Review was conducted to review previous journals that discussed live shopping and purchase intention to determine the effect of using live shopping on consumer purchase intention in shopping online. The journal search process is carried out in several selection times and calculates Cohen's Kappa as a measure of the reliability of the journals found. The source of the journal search was carried out on ScienceDirect and the minimum year of the selected journal was 2011. The results obtained were 13 selected journals and after data extraction there were 36 factors that influence live shopping on purchase intention and 18 theories that can be used to identify the factors.
Co-Authors Diah Priharsari Welly Purnomo