Article Per Year (5 Year)
p-Index From 2020 - 2025
1.733
P-Index
This Author published in this journals
All Journal IJHCM (International Journal of Human Capital Management) Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Akuntansi dan Finansial Indonesia International Journal of Business, Humanities, Education and Social Sciences (IJBHES) PARAHITA : Jurnal Pengabdian kepada Masyarakat Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Informasi, Perpajakan, Akuntansi, dan Keuangan Publik IIJSE Journal Of Economic Sciences (Ekuisci)
Ifah Rofiqoh
Fakultas Bisnis Psikologi Dan Komunikasi, Universitas Teknologi Yogyakarta Jl. Ring Road Utara, Mlati Krajan, Yogyakarta 55285 – Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal Of Economic Sciences (Ekuisci)

 1 
Application of Cashier Applications in the Traditional Retail Digitalization Process: A Literature Study Usman, Usman; Rofiqoh, Ifah
Jurnal Ekuisci Vol 2 No 6 (2025): Vol 2 No 6 July 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i6.787

Abstract

Background. Digital transformation in the micro-retail sector has become an inescapable necessity, particularly in the face of technological advancements and shifts in consumer behavior. Aims. This study aims to evaluate how the application of cashier applications as a form of digitalization affects the effectiveness of marketing in grocery stores in Kasihan District, Bantul, Yogyakarta. Method. This study uses a systematic literature study approach to describe how cashier applications play a role in supporting the digital transformation of grocery stores, especially in marketing strategies. Data was analyzed from 12 relevant scientific journals, covering issues such as transaction efficiency, customer management, and data-driven decision-making. Result. The study's results show that the use of cashier applications supports the effectiveness of promotions, fosters consumer loyalty, and facilitates digital stock and price management. The analysis was carried out thematically to identify the main patterns that appear in the literature. Conclusion. This research makes theoretical and practical contributions to the development of micro, small, and medium-sized enterprises (MSMEs) in the context of digitalization in micro-retail
The Role of Digital Marketing in Technology-Based MSME Development Efforts Almaliki, Ragil; Rofiqoh, Ifah
Jurnal Ekuisci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i2.943

Abstract

Purpose. This study aims to analyze the role of digital marketing in the development of technology-based Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Method. Using a literature review approach of 15 scientific articles published from 2015 to 2024, this study identifies effective digital marketing strategies, challenges in their implementation, and opportunities that can be taken advantage of by MSME actors. Result. The results of the study show that strategies such as the use of social media (Instagram, TikTok), Search Engine Optimization (SEO), storytelling, and partnerships with local influencers contribute significantly in increasing business visibility, customer engagement, and sales turnover. Conclusion. Limited digital literacy, inadequate human resources, and changes in digital platform algorithms are still major challenges. Implementation. This study recommends the need for structured digital assistance, cross-sector collaboration, and ecosystem development that supports the digital transformation of MSMEs in a sustainable manner.
Co-Authors Almaliki, Ragil Ardi Subakti Diana Sari, Septi Inon Listyorini, Inon Jati, Bagas Prasetyo Lia Faj’rina Binuril Hidayati Oktavianingrum, Ery Pujiastuti Pujiastuti Pujiastuti Putra Pamungkas, Wahyu Ragil Sesilia, Deselva Subakti, Ardi Surifah Surifah Taufik Bin Abad, Taufik Bin Usman Usman Widiastuti, Afifah Nur Zulhawati