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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen
Eza Okhy Awalia Br Nasution
Universitas Islam Negeri Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Other

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Pengaruh Faktor Budaya Dan Penggunaan Media Sosial Terhadap Perilaku Konsumen Dalam Konsumsi Produk Halal Roti Ketawa Sambo Cap Ayam Roket Di Kota Pematangsiantar Eza Okhy Awalia Br Nasution; Imsar Imsar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.6810

Abstract

This research aims to find out how cultural factors and the use of social media influence consumer behavior in choosing halal laughing bread products in Pematangsiantar City. This study uses a quantitative approach. With a sample size of 274,056 with a tolerance limit of 10% calculated using the Slovin formula, the sample size is 100 respondents. The sampling technique uses accidental sampling. Data collection was carried out by providing a list of statements via a questionnaire to respondents, namely the people of Pematangsiantar City. The analysis technique in this research uses analysis techniques by testing the outer model, inner model and hypothesis testing using SmartPLS software version 3.0. The variables in this research consist of independent variables, namely cultural factors and use of social media, and the dependent variable, namely consumer behavior. The research results show that cultural factors and social media usage variables have a significant positive effect on consumer behavior. The research implications in this study show that social media influences consumer behavior more than cultural factors. It is hoped that producers will be able to develop marketing strategies that are in line with cultural values, as well as utilizing social media effectively for promotion.
Perbandingan Kontribusi Pasar Uang, Pasar Modal, dan Pembangunan Sektor Riil di Indonesia dan Qatar dalam Perspektif Ekonomi Syariah: Studi Kualitatif Komparatif Eza Okhy Awalia Br Nasution; Maryam Batubara
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2436

Abstract

This study aims to analyze and compare the contribution of the money market, capital market, and real sector development in Indonesia and Qatar using a qualitative comparative approach. The research method employed is library research with secondary data obtained from official financial institution reports, government publications, and relevant academic journals. The findings indicate that the money market in both countries primarily functions as a liquidity stabilization and monetary policy instrument, while the capital market plays a key role in long-term financing of the real sector. Indonesia demonstrates a more dynamic and inclusive financial market development; however, it still faces challenges in effectively channeling funds into productive sectors. In contrast, Qatar has a more stable, concentrated, and investment-oriented financial system supported by sovereign wealth funds. From an Islamic economic perspective, Qatar shows a stronger integration between the financial sector and the real sector based on asset-backed principles. The study concludes that the effectiveness of financial sector contributions to the real sector is influenced by economic structure, financial system stability, and investment orientation in each country.
Perbandingan Kontribusi Pasar Uang, Pasar Modal, dan Pembangunan Sektor Riil di Indonesia dan Qatar dalam Perspektif Ekonomi Syariah: Studi Kualitatif Komparatif Eza Okhy Awalia Br Nasution; Maryam Batubara
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2436

Abstract

This study aims to analyze and compare the contribution of the money market, capital market, and real sector development in Indonesia and Qatar using a qualitative comparative approach. The research method employed is library research with secondary data obtained from official financial institution reports, government publications, and relevant academic journals. The findings indicate that the money market in both countries primarily functions as a liquidity stabilization and monetary policy instrument, while the capital market plays a key role in long-term financing of the real sector. Indonesia demonstrates a more dynamic and inclusive financial market development; however, it still faces challenges in effectively channeling funds into productive sectors. In contrast, Qatar has a more stable, concentrated, and investment-oriented financial system supported by sovereign wealth funds. From an Islamic economic perspective, Qatar shows a stronger integration between the financial sector and the real sector based on asset-backed principles. The study concludes that the effectiveness of financial sector contributions to the real sector is influenced by economic structure, financial system stability, and investment orientation in each country.
Co-Authors Imsar Imsar Maryam Batubara