Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Indo-Fintech Intellectuals: Journal of Economics and Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Budi Kramadibrata
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Dynamic non Performing Loan in Indonesia (Empirical Study on Commercial and Islamic Banks) Budi Kramadibrata; Darlin Aulia; Rizal Kamsurya; Andi Heru Susanto
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 1 No. 1 (2021): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.156 KB) | DOI: 10.54373/ifijeb.v1i1.14

Abstract

This paper discusses non-performing loans in Islamic and commercial banking. This study tries to test internal and external factors such as CAR (capital adequacy ratio), interest rate, ROE (return on equity), inflation rate, and GDP (gross domestic product­) against non-performing loans or NPL in Indonesia banking. It would also like to see the impact of the crisis that occurred during the period 2015 to 2020. A sample from this study consisted of 66 Banks. Results showed that of the four variables tested showed a significant influence on the NPL of commercial and Islamic banks, except on the testing of inflation and CAR variables on commercial banks that showed results did not affect the NPL.
Analisis Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Minuman Kekinian Haus Di Kabupaten Karawang Supyan Assauri; Budi Kramadibrata
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.324

Abstract

This study investigates the influence of product quality and brand image on consumer interest. The data used are the results of statistical analysis, using the significance value (p-value) as a measure to assess the significance of the effects of these variables. The findings show that product quality has a significant impact on consumer interest. The study also reveals that brand image has a significant effect on consumer interest, with a p-value lower than the predetermined significance level. From these analyses, it can be concluded that changes in product quality can significantly influence consumer interest. Additionally, a positive brand image can enhance consumer interest in a product or brand. However, the study acknowledges several limitations, such as the partial nature of the findings and the lack of implying a cause-and-effect relationship between the examined variables.
Analisis Pengaruh Kualitas Produk dan Brand Image terhadap Keputusan Pembelian Minuman Kekinian Haus di Galuh Mas Karawang Supyan Assauri; Budi Kramadibrata
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.407

Abstract

This research aims to investigate the influence of product quality and brand image on consumer purchasing decisions for contemporary beverage products, Haus! in the Karawang area. The three main problems that are the focus of this research are: consumer preferences that are more inclined towards contemporary beverage products other than Haus!, lack of optimization of promotions for Haus! compared to other competitors, so that the brand image of Haus! not yet well known among the public, and changes in consumer tastes due to innovations in similar contemporary beverage products, which reduce the tendency to buy Haus! in the Karawang area. This research was conducted using a quantitative approach with a sample size of 247 respondents. The instrument used by researchers is a questionnaire. Quality testing of the instruments used by researchers is validity and reliability testing. The data analysis method in this research uses multiple linear regression with the help of the SPSS application. The test results show that respondents strongly agree that product quality and brand image have a significant influence on purchasing decisions. The conclusion of this research is that product quality and brand image influence the decision to purchase thirst drink products! In Galuhmas Karawang.
Pengaruh Brand Ambassador dan Digital Marketing terhadap Purchase Decision pada Produk Wafer Nabati di Jakarta Listyaningsih Listyaningsih; Budi Kramadibrata
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2126

Abstract

The use of brand ambassadors and digital marketing campaigns has become a popular strategy for companies to reach consumers and influence their purchase decisions through social media content, ultimately increasing sales and company profits. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Decision of Nabati wafer products in Jakarta. The research sample consisted of 96 respondents. A descriptive quantitative method was employed in this study, with the sample selected using simple random sampling. Data analysis techniques included instrument testing, classical assumption testing, multiple linear regression, determination testing, and hypothesis testing. The results showed that Brand Ambassador partially influences Purchase Decision, and Digital Marketing also partially influences Purchase Decision. Additionally, Brand Ambassador and Digital Marketing simultaneously influence Purchase Decision.
Co-Authors Andi Heru Susanto Darlin Aulia Listyaningsih Listyaningsih Rizal Kamsurya Supyan Assauri