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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Format : Jurnal Imiah Teknik Informatika Jurnal Informatika Angkasa: Jurnal Ilmiah Bidang Teknologi Compiler KACANEGARA Jurnal Pengabdian pada Masyarakat Journal of Appropriate Technology for Community Services Journal of Computer Networks, Architecture and High Performance Computing Jurnal Pengabdian Harapan Bangsa
Salam Aryanto
Institut Teknologi Dirgantara Adisutjipto
Aerospace Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Social Sciences

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Journal : Journal of Appropriate Technology for Community Services

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Pembinaan dan Pendampingan Digital Marketing Destinasi Wisata Bukit Roso Wulan di Desa Giri Suko, Turunan, Panggang, Gunungkidul Astuti, Marni; Mauidzoh, Uyuunul; Aryanto, Salam
Journal of Appropriate Technology for Community Services Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss2.art5

Abstract

Bukit Roso Wulan is a tourism village managed by the Forest Farmers Group “Wana Lestari II,” located in Turunan Village, Giri Suko, Panggang, Gunung Kidul. In the Community Service activity under the Community-Based Empowerment scheme, the “Wana Lestari II” group serves as a partner of Insitut Teknologi Dirgantara Adisutjipto. The main issues identified are poor management and promotion in the development of Bukit Roso Wulan tourism village. The inadequate management is due to a lack of community awareness as tourism drivers, overlapping information and work/reporting procedures, and the difficulty in evaluating management processes. Meanwhile, promotional problems stem from limited skills in content creation and promotional management. Training related to business management and promotional strategies can enhance the capabilities of the group, thereby improving the governance capacity of Bukit Roso Wulan. Promotional issues are addressed by enhancing content creation techniques, promoting through social media, and evaluating promotional outcomes. The results of the community service activity include improved promotional skills using digital platforms with broader reach and more targeted audiences, as well as increased understanding of the importance of management and marketing for the sustainability of Bukit Roso Wulan tourism village.
Co-Authors . Sudaryanto Anggraini Kusumaningrum Anggraini Kusumaningrum, Anggraini Anton Setiawan Honggowibowo Anton Setiawan Honggowibowo Anton Setiawan Honggowibowo Arwin Datumaya Wahyudi Sumari Astika Ayuningtyas Astika Ayuningtyas Basir Basir Basir, Basir Berland Vardy Pratama Dedi Bintang Pamungkas Dwi Nugraheny Dwi Nugraheny Dwi Nugraheny Dwi Nugraheny Dwi Nugraheny, Dwi Edi Triono Nuryatno Harliyus Agustian Haruno Sajati Haruno Sajati Ida Ayu Putu Sri Widnyani Jabbar Akhmad Lazuardy Rahendra Pinandhita Marni Astuti, Marni Muhamad Hafish Nurcahyani Dewi Retnowati Pujiastuti, Asih Setyadi Setyadi Sudaryanto Sudaryanto Sudaryanto Sudaryanto Uyuunul Mauidzoh Wintolo, Hero Yenni Astuti Yuliani Indrianingsih