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Ardiyanto
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERAN STRATEGI PENGEMBANGAN BISNIS DAN KELEMBANGAAN EKONOMI TERHADAP KEBERHASILAN PENGEMBANGAN AGRIBISNIS UBI JALAR (Ipomoea batatas L): (Suatu Kasus Pada Petani Ubi Jalar di Kecamatan Pamulihan, Kabupaten Sumedang, Provinsi Jawa barat ) Ardiyanto
OrchidAgri Vol. 5 No. 1 (2025): Jurnal Orchid Agri Vol 5 No.1 Februari 2025
Publisher : Fakultas Pertanian Universitas Winaya Mukti

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ARDIYANTO, 2024. The Role of Business Development Strategy and Economic Development on the Success of Sweet Potato Agribusiness Development (Ipomoea batata, L). (A Case of a Sweet Potato Farmer in Pamulihan District, Sumedang Regency, West Java Province). Under GuidanceUnder the Guidance of Euis Dasipah and Dety Sukmawati This study aims to determine the Effect of Sweet Potato Business Development Strategy and the Role of Economic Institutions on the Success of Sweet Potato Agribusiness Development. The unit of analysis is sweet potato farmers in Pamulihan District, Sumedang Regency. D8imbil respondents with simple random method sampling obtained 70 units. Analysis techniques are used path analysis (path analyze). The results of the study were obtained by the Sweet Potato Business Development Strategy Demonstration a set of objectives, policies, plans, and activities of companies or business actors consisting of dimensions:P product development; Market Development, Capital Development, Cooperation/Collaboration; and Sustainability obtained 77.82% Good criteria. Economic Institutional Demonstration related to Sweet Potato Business Development includes the following dimensions: Marketing Institution; Institutional Production Input Providers; Financial Institutions; Institutional Research and Technology; Institutional Processing; and the Institutional Farmer Group obtained an achievement rate of 77.41% Good criteria. Successful Development of Sweet potato agribusiness is an effort to adapt to market changes, expand business reach, and increase the business value of sweet potatoes. Consists of dimensions: Market Adaptation; Business Expansion; and Increased Business Value obtained an achievement level of 73.89% Good criteria. There is a positive relationship between the Business Development Strategy and the Sweet Potato Agribusiness Development Economic Institution which is shown by a correlation coefficient of 0.88. Sweet potato business development strategy and economic institutions have a positive effect on the success of sweet potato agribusiness development. The respective contributions are 45.65% and 33.30% indicating the contribution of the Sweet Potato Business Development Strategy is greater. Keyword: Strategy. Development. Institutional, Success, Sweet Potato
Analisis Bauran Pemasaran Terhadap Kepuasan Konsumen Abon Ikan Tuna di Kota Parepare (Studi Kasus Rumah Produksi Abon Ikan Tuna Bunda) Ardiyanto; Darmawan, Darmawan; Nurhaeda, Nurhaeda
Jurnal Agribis Vol. 13 No. 1 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

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This research investigates the role of household tuna fish floss production businesses in Indonesia's fisheries sector, with a focus on micro, small, and medium enterprises (MSMEs) in the city of Parepare. The main objective of the study is to assess the income level generated from the tuna fish floss business and measure its direct contribution to household income. The research employs a purposive sampling approach with business owners and a production employee as respondents. The type of data used is quantitative, with primary data collected through observation and direct interviews, and secondary data from relevant literature. The study is conducted using a descriptive case study method, with data collection carried out through field research and literature reviews to support the analysis and findings. The results show that the average income from the Household Tuna Fish Floss Production Business of UMKM Bunda reaches Rp 5.782.323 per month. Furthermore, the direct contribution of this business to household income reaches 61%, indicating a significant economic impact on improving household welfare. These findings can become economic drivers at the micro level within the context of the national economy.
Co-Authors Darmawan Darmawan Nurhaeda, Nurhaeda