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Ratna Nikin, Ratna
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Economics, Econometrics & Finance Social Sciences

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STRATEGY AND NEGOTIATION TACTICS BLIMBING MARKET TRADERS “MANDIRI” GROUP (P3B “MANDIRI”) MALANG, EAST JAVA Krisdianto, Dadang; Nikin, Ratna
AdBispreneur Vol 2, No 1 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.382 KB) | DOI: 10.24198/adbispreneur.v2i1.12877

Abstract

ABSTRACTThis study discusses how the strategy and tactics of negotiation Blimbing market traders joined in Blimbing Market Traders Association "Mandiri" (P3B "Mandiri") n the face of modern market construction or Malang Trade Center. The results showed very important group formed a formal organization that is protected by law for strengthen bargaining position in negosiation, but not least improving communication competency members of the group. Keywords: Strategy, tactics, negosiation, P3B Mandiri  STRATEGI DAN TAKTIK NEGOSIASI PAGUYUBAN PEDAGANG PASAR BLIMBING “MANDIRI” (P3B “MANDIRI”) KOTA MALANG, JAWA TIMURABSTRAKPenelitian ini membahas bagaimana strategi dan taktik negosiasi pedagang Pasar Blimbing yang tergabung dalam Paguyuban Pedagang Pasar Blimbing “Mandiri” (P3B “Mandiri”) dalam menghadapi pembangungan pasar modern atau Malang Trade Center. Hasil penelitian menunjukkan sangat penting sebuah kelompok membentuk sebuah organisasi formal yang dilindungi oleh Undang-Undang untuk memperkuat nilai tawar dalam negosiasi, akan tetapi tidak kalah pentingnya meningkatkan kompetensi komunikasi anggota kelompok tersebut. Kata kunci: strategi, taktik, negosiasi, P3B Mandiri
Co-Authors Dadang Krisdianto, Dadang