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All Journal Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Wilda Niati
State Polytechnic of Bengkalis
Economics, Econometrics & Finance

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The Influence of Price and Store Atmosphere on Cafe Customer Satisfaction in Bengkalis (Case Study at Bikin Betah Cafe) Wilda Niati
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 2 (2021): Edisi Desember 2021
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.674 KB) | DOI: 10.35314/inovbizmik.v1i2.2238

Abstract

The objective of this study was to determine the influence of price and store atmosphere on customer satisfaction. The study was faced at Bikin Betah Cafe Bengkalis in May until June 2020. The population of the research were customers with unknown and unlimited numbers in Bikin Betah Cafe. There were 100 respondents from Bengkalis who have visited Bikin Betah Cafe. The data was collected using an online questionnaire and purposive sampling. Data analysis method used desctiptive statistic and multiple linear regression by doing F Test and t test. According to the research results, all hypotheses have a positive and significant influence on customer satisfaction. Price and store atmosphere, together or partially, have a positive and significant effect on customer satisfaction.
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