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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Dian Arisanti
STIAMAK Barunawati Surabaya
Economics, Econometrics & Finance

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Factors Affecting Purchase Intention on Fashion Products Nur Widyawati; Dian Arisanti; Hanifah Belen Fauziyyah; Aris Dwi Kurniawan; Lutfi Bayu Abadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 3 (2023): May 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i3.2278

Abstract

Purpose: To identify and analyze the effect of perceived usefulness, perceived usefulness, benefits, trust and risks on purchase intentions for fashion products. Design / methodology / approach: The method in this study uses a quantitative approach with Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Findings: The research was conducted on the millennial generation who like fashion on ZARA, UNIQLO and H&M products Research limitations / implications: Limits in the study use five independent variables and one dependent variable. The independent variables are perceived of use, perceived usefulness, benefit, trust and risk. The dependent variable is purchase intention. Practical Implications: The population in this study is millennials who buy 100 ZARA, UNIQLO and H&M products. Originality / Value: This research was conducted on ZARA, UNIQLO and H&M products.
Co-Authors Aris Dwi Kurniawan Hanifah Belen Fauziyyah Lutfi Bayu Abadi Nur Widyawati