Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Dynamic Management Journal International Journal of Education, Social Studies, And Management (IJESSM)
Maulana Sani, Maulana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF BRAND IMAGE AND PROMOTION IN INFLUENCE PURCHASING DECISIONS AND PURCHASE INTEREST IN TIKTOK SHOP Sari, Ratna; Ismail, Ikhwan Nur; Purnomo, Satrio; Sani, Maulana
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11853

Abstract

Thei usei of teichnology and thei flow of information which is also followeid by thei growth of moving forward meidia makeis companieis compeitei in impleimeinting it wheirei onei of thei concreitei eivideinceis of teichnology is thei eixisteincei of ei-commeircei seirviceis that makei it eiasieir for customeirs to acceiss and placei ordeirs from various placeis. This study aims to eixaminei thei eiffeict of brand imagei and promotion on purchasing deicisions and purchasei inteintions at thei Tiktok shop. In deiteirmining thei samplei, thei reiseiarcheir useid thei nonprobability sampling meithod and thei data colleiction teichniquei was meiasureid using a Likeirt scalei from primary and seicondary data sourceis. Afteir thei data is colleicteid, thei analytical meithod useid in this reiseiarch is Quality Teist, Classical Assumption Teist, Multiplei Reigreission Analysis and hypotheisis teisting. Thei reisults showeid that partially, thei brand imagei variablei has a positivei and significant influeincei on purchasei inteintion. Promotion has a positivei and significant eiffeict on purchasei inteintion.  Purchasing deicision variablei has a positivei and significant influeincei on purchasei inteintion. And simultaneiously, thei reisults of thei f teist show that brand imagei, promotion and purchasing deicisions havei a positivei and significant eiffeict on purchasing deicisions.
Analysis of Potential and Strategy for Green Human Resource Krishernawan, Indra; Karyadi, Sugeng; Junaidi, Ahmad; Lorens, Dennis; Sani, Maulana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.904

Abstract

Human resources play a key role in every organizational activity. As a key factor, human resources determine the success of organizational activities. The demand for organizations to acquire, develop, and retain quality human resources is increasingly pressing in line with the ever-changing dynamics of the environment. The purpose of this study is to analyze the concept of potential and strategy for green human resource. To understand and simplify the analysis of the concept of potential and strategy for green human resources, a qualitative approach based on a literature review was conducted. To aid explanation in qualitative approaches and literature reviews, secondary data is needed. Research results show that green human resources have potential for job creation, sustainable economic growth, improved organizational performance, innovation and efficiency, and reputation enhancement. The strategy to realize this potential is to improve workforce readiness through green human resource management training and green human resource management practices.
Co-Authors Ahmad Junaidi Ismail, Ikhwan Nur Karyadi, Sugeng Krishernawan, Indra Lorens, Dennis Purnomo, Satrio Ratna Sari