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All Journal Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Hardi Mulyono
Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Kinerja Karyawan PT. Guardian pharmatama Cabang Medan Berdasarkan Pengalaman Kerja, Human Relation dan Lingkungan Kerja Internal Amelia Selina; Hardi Mulyono; Abd. Rasyid Syamsuri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2729

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh pengalaman kerja, human relation dan lingkungan kerja internal terhadap kinerja karyawan PT. Guardian Pharmatama Cabang Medan. Populasi dan sampel yang diteliti adalah karyawan tetap PT. Guardian Pharmatama Cabang Medan sebanyak 48 orang. Teknik pengumpulan data dengan observasi, dokumentasi, kuesioner. Metode analisis data menggunakan uji validitas, reliabilitas, asumsi klasik dan regresi linear berganda dengan bantuan program SPSS (Statistical Product Sofware Solution). Hasil penelitian secara parsial membuktikan bahwa pengalaman kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, human relation berpengaruh positif dan signifikan terhadap kinerja karyawan, lingkungan kerja internal berpengaruh positif dan signifikan terhadap kinerja. Hasil penelitian secara simultan menunjukkan bahwa pengalaman kerja, human relation dan lingkungan kerja internal  secara serentak berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Guardian Pharmatama Cabang Medan.
Customer Loyalty Analysis of Hisana Fried Chicken, Medan Johor, Medan City Based on Price and Service Quality Rinaldi Batubara; Hardi Mulyono; Abd. Rasyid Syamsuri; Lukman Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.221

Abstract

This study intends to examine how customer loyalty is impacted by price and service quality at Hisana Fried Chicken in Medan Johor, Medan City. This study used a quantitative methodology. From April to September 2022, six months of this study were dedicated to its execution. Utilized data collection methods included questionnaires, documentation study, and observation. 524 consumers in April 2022 made up the study's population. In this investigation, samples were drawn using the probability sampling technique and the Slovin formula. 84 customers in total participated in this survey as responders. Multiple linear regression using the statistical product software solution (SPSS) program is the analytical approach used in this study. The study's findings demonstrate that, price has a positive and significant impact on consumer loyalty at Hisana Fried Chicken in Medan Johor, Medan City. Customer loyalty at Hisana Fried Chicken in Medan Johor, Medan City, is positively and significantly impacted by service quality. The results also demonstrated a positive and significant relationship between price and service quality and customer loyalty at Hisana Fried Chicken in Medan Johor, Medan City. According to this study's coefficient of determination (R2), which is 0.594, pricing and service quality factors can account for 59.4% of consumer loyalty. Keywords: Price, Service Quality, Customer Loyalty.
Co-Authors Abd. Rasyid Syamsuri Amelia Selina Lukman Nasution Rinaldi Batubara