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All Journal Aptisi Transactions on Technopreneurship (ATT) Society
Ihsan Effendi
Medan Area University
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Leveraging Quality Management and Partnership Programs for Technopreneurial Success: Exploring their Impact on MSME Performance Muhammad Reza Aulia; Zulkarnain Lubis; Ihsan Effendi; Junaidi
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2 (2023): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2.303

Abstract

This research study explores the impact of leveraging quality management and partnership programs on the performance of micro, small, and medium enterprises (MSMEs) in the context of technopreneurship. The objective of this study is to analyze the relationship between knowledge, capital, partnership programs, and the performance of MSMEs assisted by PTPN III. The study involved MSME business actors who received assistance from PTPN III. The research methodology employed quantitative analysis, with data collected through surveys and analyzed using statistical techniques. The findings of this study indicate that capital has a significant influence on the partnership program and the performance of MSMEs. However, knowledge does not show a significant impact on the partnership program and MSME performance. Moreover, the partnership program itself has a significant positive effect on MSME performance. Additionally, the partnership program mediates the relationship between knowledge, capital, and MSME performance. These results suggest that providing adequate capital resources and implementing effective partnership programs are crucial for enhancing the performance of MSMEs in the technopreneurship sector. Furthermore, the study highlights the importance of developing comprehensive strategies that integrate knowledge, capital, and partnership programs to drive the success of MSMEs. Overall, this research contributes to the understanding of the factors influencing technopreneurial success and provides insights for policymakers, MSME support organizations, and entrepreneurs themselves in developing strategies to optimize the performance of MSMEs in the rapidly evolving technopreneurship landscape.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Co-Authors Adelina Lubis Ahmad Fadli Junaidi Manda Dwipayahi Bhastary Muhammad Reza Aulia Nasib Zulkarnain Lubis