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PENGARUH PRODUK HARGA DAN BIAYA PROMOSI TERHADAP TINGKAT KUNJUNGAN DI COUNTER HANDPHONE DI KECAMATAN KEDIRI KABUPATEN TABANAN NI L PT BUDIARI; I MADE HARY KUSMAWAN; SILUH KOMANG AMRITHA DAARA
GANEC SWARA Vol 17, No 2 (2023): Juni 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i2.481

Abstract

The problems in this study are: 1) Does the product partially have a significant effect on the level of visits at Mobile Counters in Kediri District, Tananan Regency. 2) Is the price partially significant effect on the level of visits at the Mobile Counter in Kediri District, Tananan Regency. 3). Does the promotion cost have a partial effect on the level of visits at the Mobile Counter in Kediri District, Tananan Regency. 4) Do products, promotional costs, and prices have a significant effect simultaneously on the level of visits at Mobile Counters in Kediri sub-district, Tananan Regency. The purpose of this study was to determine: The effect of product, promotional costs and prices partially or simultaneously on the level of visits at Mobile Counters in Kediri sub-district, Tananan Regency. The data analysis technique used to determine the effect of the independent variables on the dependent variable is multiple linear regression analysisBased on data analysis, it can be concluded as follows: 1) The product has a positive and significant effect partially on the level of visits at mobile counters in the District of Kediri. 2) Price has a positive and partially significant effect on the level of visits at Mobile Counters in Kediri District. 3) Promotional costs have a positive and partially significant effect on the level of visits at Mobile Counters in Kediri District. 4) Products, promotional costs, and prices have a positive and significant effect simultaneously on the level of visits at Mobile Counters in the Kediri sub-district.
FAKTOR FAKTOR YANG MEMPENGARUHI PENDAPATAN INDUSTRI GENTENG DI DESA PEJATEN KECAMATAN KEDIRI KABUPATEN TABANAN NI L PT BUDIARI; I WAYAN SUARBAWA; PUTU YUNDA DAMAYANTI
GANEC SWARA Vol 18, No 2 (2024): Juni 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i2.906

Abstract

The purpose of this study is to determine the partial and simultaneous influence of capital, labor, and working hours on the income of the tile industry in Pejaten Village, Kediri District, Tabanan Regency. The sample size of tile entrepreneurs studied using a census technique amounted to 42 entrepreneurs. Data analysis was conducted using the multiple linear regression method. Based on the results of SPSS calculations, it was found that capital, labor, and working hours partially have a significant positive effect on the income of the tile industry in Pejaten Village, Kediri District, Tabanan Regency, with the regression function Y = 79,132,221.694 + 56,721.048X1 + 36,182.962X2 + 13,685.501X3. From the estimation results of the model, the calculated F value is 49.254 and the sig F value is 0.000 with an F table value of 2.85. Since the calculated F value is greater than the F table value (49.254 > 2.85) and the sig F value (0.000 < 0.05), it means that the variables of capital, labor, and working hours simultaneously have a significant effect on the income of the tile industry in Pejaten Village, Kediri District, Tabanan Regency. R2 = 0.895 indicates that 89.5% of the variation in income (Y) can be explained by the variation in capital, labor, and working hours, while the remaining 10.5% is explained by other variables not mentioned in this research model. Based on the data analysis, it can be concluded as follows: Capital, labor, and working hours have a significant positive effect partially on the income of the tile industry in Pejaten Village, Kediri District, Tabanan Regency. Capital, labor, and working hours have a significant simultaneous effect on the income of the tile industry in Pejaten Village, Kediri District, Tabanan Regency