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All Journal Klasikal: Journal of Education, Language Teaching and Science
Ichsan Ichsan
Faculty of Sports and Health Sciences, Makassar State University
Education Languange, Linguistic, Communication & Media Mathematics Other

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THE RELATIONSHIP BETWEEN CONFORMITY AND IMPULSIVE BUYING IN ADOLESCENTS IN MAKASSAR CITY Muhammad Rhesa; Ichsan Ichsan; Muhammad Reza Firmansyah
KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE Vol 5 No 1 (2023): Klasikal: Journal of Education, Language Teaching and Science
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/klasikal.v5i1.619

Abstract

Teenagers are known as trendsetters who can quickly follow the latest trends and become a very easily influenced group. Teenagers often purchase attractive products impulsively and only follow their peers in their group and environment. Impulsive buying is the emergence of a sudden urge and a solid feeling to buy without any pre-planned purchases. This study aims to determine the relationship between conformity and impulsive buying among adolescents in Makassar City. The hypothesis in this study is that there is a relationship between unity and impulsive buying among adolescents in Makassar City. The results showed a significance value of 0.049 and a correlation coefficient of 0.198, which means there is a weak and positive relationship between conformity and impulsive buying among adolescents in Makassar City. This research was conducted on 100 young girls and boys aged 13-18 with a peer group and teenagers living in Makassar City.
Co-Authors Firmansyah, Muhammad Reza Muhammad Rhesa