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All Journal Jurnal Scientia
I Gusti Ayu Agung Arie Puspita Dewi
Universitas Mahasaraswati Denpasar
Education Mathematics

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A SEMIOTIC ANALYSIS ON GREENFIELDS FARMING PHILOSOPHY I Gusti Ayu Agung Arie Puspita Dewi; Ida Ayu Mela Tustiawati
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.603

Abstract

Communication is a common form of human interaction that occurs on a daily basis. Communication has meaning in the science of signs as well. Advertising is an example of a sign. Greenfield’s Farming Philosophy is an audiovisual advertisement that extends for four minutes and fifty-five seconds. This research utilizes a qualitative approach based on Saussure's semiotics theory, as cited by Chandler [1], to examine the meanings of signs in advertisements using Barthes' [2] theory of meaning and Wierzbicka's (1996) theory of color. This research revealed three verbal signs and three visual signs. Each sign has a denotative and connotative meaning.
Co-Authors Ida Ayu Mela Tustiawati