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Perancangan Website E-Commers SRC Bunda Untuk Media Penjualan Produk Nasywa Adillah; Desi Fauziah Bahri; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The design of the SRC Bunda e-commerce website was carried out to simplify and modernize the buying and selling process in stores. In the current digital era, people's shopping habits have changed a lot. Many customers prefer to shop online because it is considered more practical, time-saving and flexible. Seeing these changes, SRC Bunda as a grocery store that sells daily necessities is trying to adapt by implementing a web-based sales system.  This website was developed using HTML, CSS, and JavaScript by displaying the main features in the form of product search, product categories, and a shopping basket that is connected directly to WhatsApp to simplify the ordering process. The design process focuses on ease of use, an attractive interface, and ease of access on various devices such as laptops and smartphones.  The implementation results show that the website can run well, the visual appearance is attractive, and the navigation is easy to understand by users from various groups. With this website, it is hoped that store sales will increase, service to customers will become more efficient, and be able to support the digitalization of MSMEs so they can compete in the modern market.
Pemanfaatan Website Sebagai Media Informasi Serta Meningkatkan Branding Apotek Assyifa Farma Risma, Risma; Tiara Dwi Andriansyah; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of information technology has become an essential strategy to enhance business competitiveness, including in the healthcare service sector. This study aims to analyze the role of websites as an information medium and a branding tool for Apotek Assyifa Farma. The research method used is descriptive qualitative with data collected through observation, interviews, and documentation. The results show that the existence of a website helps expand the reach of information to customers, facilitates service access, and improves the pharmacy’s professional image in the community. In addition, the informative design and content of the website strengthen brand identity and customer trust. Therefore, optimizing website utilization can serve as an effective medium to support communication and branding strategies of Apotek Assyifa Farma in the digital era.
Implementasi Desain Web Interaktif Berbasis Webflow pada UMKM Catering Uni Dina sebagai Strategi Digital Marketing Budiman, Agsel Anugrah; Rafi Ramadino; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the implementation of an interactive web design based on Webflow for the MSME Catering Uni Dina as an effort to enhance promotion and expand digital marketing reach. In the midst of today’s technological advancements, MSMEs need to utilize digital media to introduce their products and build communication with customers. Through an interactive design approach, the website not only serves as an information medium but also attracts users’ attention and simplifies the ordering process. The design process was carried out through several stages: needs analysis, interface design, and implementation using the Webflow platform. The results show that a responsive and visually appealing website design can increase customer interest and strengthen the business image. Moreover, the use of Webflow has proven to help business owners manage their websites easily without needing to understand programming languages. Therefore, implementing a Webflow-based web design can be an effective digital marketing strategy for MSMEs such as Catering Uni Dina.