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All Journal Journal of Business Administration (JBA) Inkubis: Jurnal Ekonomi dan Bisnis
. Syamsuddin
Jurusan Administrasi Niaga Politeknik Negeri Ujung Pandang
Economics, Econometrics & Finance Social Sciences

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PERANCANGAN SOCIAL MEDIA MARKETING SEBAGAI MEDIA PROMOSI PADA BOMBO UAI MERCH Deniar Reina Domassang; Syamsuddin Syamsuddin; Ahmadi Usman
Journal of Business Administration (JBA) Vol 2, No 2 (2022): Desember 2022
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v2i2.3770

Abstract

This research aimed to produced social media marketing as a promotional media at Bombo Uai Merch that is easy to use/applied as well as effective and efficient. The research method used is a design research method with the following stages or procedures: 1) Needs Analysis, 2) Data Collection, 3) Design, 4) Results, 5) Publication (posting), 6) Feedback. Furthermore, the data collection techniques used are: 1) Observation, 2) Interview, 3) Documentation. The data analysis technique used is descriptive qualitative data analysis. In this study, it was found that the results of the social media marketing design as a promotional media for Bombo Uai Merch included the use of 4 pillars (greeting, product info, promos, engagement), 21 Instagram feeds with captions and hashtags, 5 Instagram stories, 5 highlights, link tree beacons. ai, 7 Tiktok feeds with captions and hashtags, and 1 month SMC. The efficiency of social media marketing is seen from reaching a wider market share (audience) by saving time, energy and costs. Furthermore, the effectiveness of this social media marketing has had a good impact on sales with an increase of 80%. Context, communication, collaboration, and connection strategies were in accordance with the needs of followers.
PENGARUH ROTASI KERJA TERHADAP KINERJA KARYAWAN PADA PT BOSOWA BERLIAN MOTOR MAKASSAR Regita Nur Chaerunnisa; Syamsuddin Syamsuddin; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 3 No. 1 (2023): Juni 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i1.4237

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh rotasi kerja terhadap kinerja karyawan pada PT Bosowa Berlian Motor Makassar. Jenis penelitian ini adalah penelitian asosiatif yang bertujuan untuk mengetahui hubungan antara dua variabel. Data ini diperoleh dengan menggunakan kuesioner online dan diolah dengan menggunakan aplikasi SPSS versi 25. Populasi dalam penelitian ini adalah seluruh karyawan PT Bosowa Berlian Motor yang telah di rotasi. Adapun jumlah sampel yang digunakan adalah 56 orang yang didasarkan dengan teknik sampel jenuh.Penelitian ini menemukan bahwa hasil uji t pada nilai t hitung yang diperoleh dari variabel rotasi kerja sebesar 4.182 lebih besar dari nilai t tabel sebesar 2.0049 dengan probalitias t yaitu sig 0.000 lebih kecil dari ketentuan signifikansi yaitu 0.05. Berdasarkan hasil tersebut maka dapat dikatakan variabel rotasi kerja berpengaruh positif dan signifikan terhadap variabel kinerja karyawan. Sementara Nilai R Square yang diperoleh sebesar 0.245 atau nilai koefisien determinasi sebesar 24.5%. Angka tersebut menunjukkan bahwa sebesar 24.5% kinerja karyawan dapat dijelaskan oleh rotasi kerja. Sisanya sebesar 75.5% dipengaruhi oleh faktor-faktor lain seperti budaya organisasi, motivasi kerja, serta beban pekerjaan.
Improving Work-Life Balance via Tactical Approaches: Insights from the Automotive Industry Serpian Serpian; Dian Gita Utami; Syamsuddin Syamsuddin
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.134

Abstract

Background: Work-life balance (WLB) is increasingly recognized as a critical factor in employee well-being and organizational performance, particularly in high-demand industries such as the automotive sector, where operational pressures often conflict with employees’ personal needs. Objective: This study aims to evaluate how employees in the automotive industry perceive work-life balance (WLB) and to determine the critical aspects requiring improvement to ensure that organizational policies more effectively meet workforce needs. Methods: This study used a quantitative survey of 128 employees in the automotive sector to assess the perceived importance and actual performance of various WLB factors. The data were analyzed using Importance–Performance Analysis (IPA) to identify priority areas and correlations among WLB components. Results: The findings revealed that organizational performance (M = 3.74) exceeded the importance attributed to WLBdimensions (M = 3.63), indicating that overall organizational delivery met employee expectations. IPA revealed two critical gaps in Quadrant I (high importance/low performance) requiring immediate intervention, while six attributes in Quadrant II represented key organizational strengths. Correlation analysis identified eleven statistically significant tactical strategies linking organizational strengths to priority improvement areas. Conclusion: This study offers a novel integration of IPA and correlational analysis to generate eleven evidence-based tactical decisions for WLB enhancement in the automotive sector, thereby advancing both theoretical understanding and practical human resource management.
Co-Authors Ahmadi Usman Deniar Reina Domassang Dian Gita Utami Regita Nur Chaerunnisa Serpian, Serpian