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All Journal Journal of Business Administration (JBA)
Jayadi jayadi
Politeknik Negeri Ujung Pandang
Social Sciences

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PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP PURCHASE DECISION LAZUNA CHICKEN PADA MAHASISWA POLITEKNIK NEGERI UJUNG PANDANG Andi Husnul; Jayadi Jayadi; Ahmadi Usman
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4512

Abstract

This study aimed to determine the effect of brand image and brand awareness on purchase decision Lazuna Chicken among students of Politeknik Negeri Ujung Pandang. The samples included 98 respondents selected using purposive sampling technique. Data analysis used descriptive statistical analysis using IBM SPSS 26, with validity and reliability tests, and classic assumption test being employed. The hypothesis in this study is the associative hypothesis where the test used is multiple linear regression analysis, t-test, f-test, and analysis of the coefficient of determination.The results of this study were: (1) brand image had a positive and significant influence on purchase decisions with a sig. 0.040 <0.05 and t-value 11.305 > 1.985. (2) brand awareness had a positive and significant influence on purchase decisions with a sig. 0.000 < 0.05 and t-value of 14.138 > 1.985. (3) brand image and brand awareness simultaneously had a positive and significant influence on purchase decision with a significance level of 0.000 less than 0.05 and F-value 109.452 > 3.092 and R-Square 69.7%.
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP BUYING DECISION PRODUK SOMETHINC DI POLITEKNIK NEGERI UJUNG PANDANG Millenia Viska Tandiallo; Jayadi Jayadi; Dian Gita Utami
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4680

Abstract

This study aims to determine the influence of e-wom and brand image on buying decisions of Somethinc at Politeknik Negeri Ujung Pandang. The sampling technique used purposive sampling with total of 98 respondents. The data analysis used descriptive statistical analysis using IBM SPSS 25 where the tests used were validity and reliability tests, and classical assumption tests. The hypothesis in this study is associative hypothesis where the tests used are multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results of this study: (1) e-wom has positive and significant effect on buying decisions with a sig. value of e-wom 0,003 < 0.05 and a t-value of 3,106 > greater than the t-table value of 1,985. (2) brand image has positive and significant effect on buying decisions with a sig. value of brand image of 0,000 < 0,05 and a t-value of 3,811 > greater than the t-table value of 1,985. (3) e-wom and brand image simultaneously have positive and significant effect on buying decisions with significance level of 0,000 < 0,05 and an F-value of 48,345 greater than the F-table value of 3,092 and the R2 value of e-wom and brand image on buying decisions is 50.4%.
PENGARUH KEMUDAHAN DAN KEAMANAN TRANSAKSI PENGGUNAAN MOBILE BANKING TERHADAP KEPUTUSAN PEMBELIAN ONLINE Jayadi Jayadi; Risnawati Risnawati; Muslimin Muslimin
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4857

Abstract

This research is aimed to investigate the influence of transaction ease and security in mobile banking on online purchasing decisions. The population of the research was 6,447 students the state polytecnic of ujung pandang. The Sampling technique used is probability sampling with the Stratified random sampling. The sample of this research was 98 students. The data collection method used interviews and questionnaires. The data analysis used instrument validation, descriptive statistics, and inferential statistics by using statistical package for social sciences (SPSS) software version 25 for windows. The results of this research showed that 1) the perception of customer the ease of used mobile banking was very easy, 2) the perception of customer the security of transactions used mobile banking was very safe, 3) the perceptions of customer online purchasing decisions used mobile banking was very good, 4) ease of use has significant effect on online purchasing decisions used mobile banking, 5) transaction security has significant effect on online purchasing decisions used mobile banking, 6) ease and security of transactions has significant effect on online purchasing decisions used mobile banking.
Co-Authors Ahmadi Usman Andi Husnul Dian Gita Utami Millenia Viska Tandiallo Muslimin Muslimin Risnawati Risnawati