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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Conference on Community Engagement Project (Concept)
Ellen Ellen
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisa Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Pada Gen Z Hesniati Hesniati; Ellen Ellen; Florentina Jasmine; Kelvin Kelvin; Lovis Vernando; Novi Aprillia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.7566

Abstract

The purpose of this research is to find out the correlation between perceived ease of use, perceived usefulness, and social influence to the intention of customers to use mobile payment. The survey was conducted toward Z Generation with basic mobile payment information. The research data was collected using a purposive sampling technique, in which researchers took the Z generation in Batam City with the condition that they had used an e-wallet. The final sample of the research is 187 respondents. The analysis technique used was partial least squares (PLS) to evaluate the relationships of the research model. The results showed that perceived ease of use, perceived usefulness, and social influence have a positive significant influence on people intention in using e-wallet
Perancangan Dan Penyusunan Sistem Akuntansi Pada Online Shop The Zenzy Shoes Anita Anita; Ellen Ellen
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online Shop The Zenzy Shoes was founded in 2017, is engaged in shoes trading and is located at Ruko Ciptaland Blok Anggrek, Batam. The online shop has been around for 3 years, the records are still very simple, their every sales transaction is recorded in Microsoft Office Excel. The purpose of this research is to be able to design a reliable and accurate accounting recording system that has quality for users. The author designed a system using Microsoft Office Access to make it easier for users to enter transactions and display financial reports. The author designs the system according to the needs of MSMEs and makes forms of vendor data, customer data, goods data, purchases, sales and is equipped with a list of accounts, general journals, and a list of assets in order to present information on financial reports and after the system design is complete, the implementation continues with MSMEs to ensure that the system functions properly and there are no errors.
ANALISIS DAN IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA UMKM LUCKY STAR Lady Lady; Anthony Sentoso; Ellen Ellen; Florentina Jasmine; Lovis Vernando; Kelvin Kelvin; Vincent Vincent
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 5 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i5.2023.2493-2503

Abstract

Seiring dengan perkembangan teknologi yang membuat internet tidak dapat dipisahkan dari kehidupan kita sehari-hari, maka diperlukan penyesuaian cara pelaku usaha berinteraksi dengan konsumennya. Salah satu caranya adalah dengan berinteraksi secara online melalui pemasaran digital, lebih tepatnya melalui media sosial bisnis. Analisis dan implementasi strategi pemasaran digital UMKM Lucky Star bertujuan untuk membantu pelaku usaha dalam mengembangkan keberadaan digital sebagai UMKM bidang elektronik yang telah lama berdiri di Batam. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pengumpulan data melalui teknik purposive sampling. Sampel akhir dari penelitian ini adalah 9 orang termasuk pemilik bisnis dan pelanggan dari demografi yang berbeda. Hasil dari kegiatan ini adalah pembuatan desain logo, pembuatan akun Facebook dan WA Business, pembuatan feed Instagram, pembuatan Linktree, dan pembuatan website UMKM dengan tujuan untuk mempromosikan dan branding produk dan layanan UMKM Lucky Star.
Co-Authors Anita Anita Anthony Sentoso Florentina Jasmine Hesniati, Hesniati Kelvin Kelvin Lady Lady Lovis Vernando Novi Aprillia Vincent Vincent