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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN
Edi Nurtjahjadi
Universitas Jenderal Achmad Yani Cimahi, Jawa Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Pengaruh Green Product dan Persepsi Harga terhadap Minat Beli Produk Tupperware Edi Nurtjahjadi; Feby Budianti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 3 (2023): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v4i3.1888

Abstract

Purpose: To examine the impact of green product and perceived price toward purchase intention is the aim of this study. Research methodology: This study uses a quantitative approach with survey methods and questionnaire. Multiple regression analysis were used as data analysis techniques with tools SPSS version 20. Results: Of the two proposed research hypotheses, one of them has been supported by empirical data. The research findings show that perceived price effects customers' purchase intention while green products doesn't. Limitations: Ninety people has been declared as the objects observed in this research and the research locus is only in Bandung. Contribution: The use of other concepts to directly influence purchase intention can be proposed by further researchers. The results of this study also benefit Tupperware company regarding its strategy-assembling process so it is more relevant and in line with the raise in attribute qualities. Novelty: Testing the effect of green products on buying interest with objects of people who have never used Tupperware, the majority of which are students and research locus in Bandung.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang Konsumen Hand and Body Lotion Marina di Kota Bandung Salsabila Putri Septi; Edi Nurtjahjadi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 3 (2023): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v4i3.1935

Abstract

Purpose: This study aims to analyze the effect of product quality and price on consumer repurchase intention of Marina hand and body lotion in Bandung City. Research methodology: This study used a quantitative approach with an online questionnaire survey method. Data analysis included multiple regression using SPSS version 25. Results: The results showed that product quality and price partially had a positive and significant effect on repurchase intention. Limitations: This study used 100 respondents who had used Marina's hand and body lotion products with a limited research focus only in the city of Bandung. Contribution: The findings of this study can contribute to further research and can be used as a basis for consideration in Marina company decision making to keep consumers buying back products by increasing product quality and price. Novelty: Testing the effect of product quality and price on repurchase intention in research subjects who had used Marina's hand and body lotion products, with the majority of student respondents living in Bandung as the locus of research.
Co-Authors Feby Budianti Salsabila Putri Septi