Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Return : Study of Management, Economic and Bussines Greenation International Journal of Economics and Accounting
Sugiyanto
Universitas Borobudur, Indonesia
Economics, Econometrics & Finance

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Local Village Product Innovation Strategy to Penetrate Regional Markets: A Case Study of Food Processing SMEs Saripah; Sugiyanto
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.647

Abstract

This study examines local village product innovation strategies in penetrating regional markets through case studies of food processing SMEs. A qualitative research method with a case study approach was used to analyze five food processing SMEs in Central Java region. Data were collected through in-depth interviews, observations, and document analysis. The results show that effective innovation strategies include product diversification based on local raw materials, packaging quality improvement, halal and PIRT certification, and digital technology utilization for marketing. SMEs that successfully penetrated regional markets have characteristics of consistent product innovation, strong partnership networks, and adaptability to market demands. Branding strategies that emphasize local wisdom and product added value have proven to increase product competitiveness. This research recommends strengthening human resource capacity, capital access, and technology support as keys to successful regional market expansion.
Analysis of the Influence of Investment, Labor, and Infrastructure on Economic Growth in Indonesia Yudi Budi Yuniarso; Sugiyanto
Return : Study of Management, Economic and Bussines Vol. 5 No. 5 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i5.466

Abstract

Indonesia, as the largest economy in Southeast Asia, has experienced various economic dynamics following the COVID-19 pandemic, including fluctuations in investment, employment, and infrastructure development. This research analyzes the influence of investment, labor, and infrastructure on Indonesia’s economic growth during the 2020–2025 period. Using secondary data from BPS and related institutions, this study applies descriptive and quantitative analysis. The results show that foreign direct investment increased by 12.7% in Q1 2025, reaching Rp230.4 trillion. The labor force participation rate rose to 69.30% in 2023. Government infrastructure allocation reached Rp423 trillion in 2024, representing an 8% increase from the previous year. All three variables are positively correlated with economic growth, which reached 4.87% in Q1 2025. The interaction among these three variables creates synergy that drives economic growth through a multiplier effect, whereby infrastructure investment increases labor productivity, which in turn attracts further investment and creates a positive cycle for economic development. In conclusion, investment plays a strategic role in increasing production capacity and job creation; labor force participation continues to improve, although it still faces quality-related challenges due to the dominance of the informal sector; and infrastructure development reflects the government’s strong commitment despite the persistent infrastructure gap. The study recommends improving investment quality, strengthening labor training, and accelerating infrastructure development to support national economic targets.
Co-Authors Saripah Yudi Budi Yuniarso