Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Asian Journal of Social and Humanities Greenation International Journal of Economics and Accounting
Mohamad Halilintar
Universitas Borobudur, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Measuring Employee Productivity with AI: Opportunities and Challenges for HR Sugeng Riyadi; Mohamad Halilintar
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.642

Abstract

The development of artificial intelligence (AI) technology has revolutionized various aspects of human resource management, including employee productivity measurement. This research explores AI implementation in measuring employee productivity and identifies opportunities and obstacles faced by HR departments. Through a qualitative approach using in-depth interviews and documentation studies, this research involved 15 HR practitioners from various industries in Indonesia. Results show that AI can improve productivity measurement accuracy by up to 67% compared to conventional methods. Main opportunities include evaluation process automation, real-time data analysis, and performance assessment personalization. However, significant obstacles were found in data privacy aspects, employee resistance, and technology implementation complexity. This research provides strategic recommendations for organizations seeking to adopt AI for effective employee productivity measurement.
Digital Transformation and its Impact on Entrepreneurship in The Creative Industries Wening Estiningsih; Mohamad Halilintar
Asian Journal of Social and Humanities Vol. 4 No. 9 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i9.732

Abstract

This research aims to analyze the impact of digital transformation on entrepreneurship in Indonesia's creative industries. A qualitative approach was employed, drawing on a systematic literature review and statistical data analysis from credible sources, including government publications (Ministry of Tourism and Creative Economy, Coordinating Ministry for Economic Affairs, Central Statistics Agency) and academic journals. The results show that digital technology has opened new opportunities for creative entrepreneurs by providing broader distribution platforms, reducing operational costs, and enabling business model innovation. Indonesia's creative economy sector recorded a GDP value of Rp 1.28 quadrillion in 2022, absorbing 23.98 million workers. Digital platforms, such as marketplaces, have facilitated broader market access for small and medium enterprises. However, this transformation also presents various obstacles, such as gaps in digital infrastructure and limited technological literacy. This research concludes that digital transformation serves as the main catalyst for entrepreneurship growth in the creative industries, provided there is adequate infrastructure support and enhancement of digital capabilities among business actors.
Co-Authors Sugeng Riyadi Wening Estiningsih