Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JURNAL PEMASARAN KOMPETITIF Journal of Social Responsibility Projects by Higher Education Forum
Nazmah Nazmah
Sekolah Tinggi Ilmu Manajemen Sukma, Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efektifitas Digital Marketing dalam Meningkatkan Penjualan pada UMKM Kel. Siti Rejo Sofia Maharani; Nazmah Nazmah
Jurnal Pemasaran Kompetitif Vol 6, No 3 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i3.30742

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa efektif pengunaan digital marketing dalam meningkatkan penjualan pada UMKM. Penelitian ini menggunakan metode penelitian kualitatif deduktif dimana teori digunakan sebagai awal menjawab pertanyaan penelitian, dalam penelitian ini memberikan pandangan menurut penelitian terdahulu dengan menggunakan teori sebagai alat, ukuran dan instrument yang digunakan dalam membuktikan hipotesis. Pertanyaan yang disusun berdasarkan indikator dari variable yang diberikan, Adapun yang menjadi sampel penelitian adalah UMKM yang bergerak dibidang kecantikan sebanyak 3 UMKM kel. Siti rejo II. Pada penelitian ini diketahui bahwa efektifitas dari pengunaan media sosial dalam peningkatan penjualan saat dikatakan memiliki kontribusi yang cukup baik, keaktifan pelaku usaha dalam mengunakan media sosialnya memiliki kontribusi. Penggunaan digital marketing menjadi strategi yang efektif dalam peningkatan penjualan. Pengunaan media sosial merupakan salah satu strategi untuk menarik minat konsumen serta menginformasikan kepada konsumen mengenai produk yang kita miliki.This research was conducted to find out how effective the use of digital marketing is in increasing sales to MSMEs. This study uses a deductive qualitative research method where theory is used as a starting point for answering research questions, in this study providing views according to previous studies using theory as a tool, measure and instrument used in proving the hypothesis. The questions were prepared based on the indicators of the variables given. As for the research sample, there were 3 SMEs working in the beauty sector. Sitirejo II. In this study it is known that the effectiveness of using social media in increasing sales when it is said to have a fairly good contribution, the activeness of business actors in using social media has a contribution. The use of digital marketing is an effective strategy for increasing sales. The use of social media is a strategy to attract consumer interest and inform consumers about the products we have
Optimalisasi Tiktok Sebagai Media Pembelajaran Untuk Mendukung Dampak Psikologis dan Keuntungan Finansial Nazmah Nazmah; Aswin Akbar; Dian Purnama Sari
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6245

Abstract

This community service aims to optimize the use of TikTok as an interactive and economically potential learning medium for students and teachers at SMA Harapan 3 Medan. The primary issue identified was the participants' lack of understanding regarding the utilization of social media for educational purposes and monetization. The solution was provided through a workshop based on seven literacies: digital, technological, media, financial, informational, social, and cultural. The implementation methods included theoretical sessions, practical applications, evaluations through pre-tests and post-tests, and follow-up surveys. Results indicated an improvement in participants' understanding, with 85% of students able to create educational content after the training, and 70% of them understanding monetization strategies. The workshop also motivated 60% of teachers to consider social media as a teaching aid. The impact of this activity is expected to continue in adaptive learning and the creative economy in the digital er.
Co-Authors Aswin Akbar Dian Purnama Sari Sofia Maharani