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All Journal JURNAL MANAJEMEN BINA CIPTA Journal of Business on Hospitality and Tourism
Mira Maharani
Institut Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS Mira Maharani; Ikhtiara Mahreta
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1618

Abstract

The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions.
USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS Mira Maharani; Ikhtiara Mahreta
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1618

Abstract

The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions.
THE INFLUENCE OF LOCATION AND PROMOTION ON INTEREST IN VISITING UPTOWN BREW COFFEE SHOP GREENLAKE CITY TANGERANG Mimi Enggriani; Freddy Triono; Pusparani Pusparani; Mira Maharani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of location and promotion on interest in visiting the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study were all visitors who came to Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample consisted of 100 people. Partial research results show that location and promotion have a significant effect on visiting interest. A strategic location that is easy to find is the most important thing in opening a business. Promotions carried out by Uptown Brew Coffee Shop include promotions on social media and conventional word of mouth which can provide potential visitors with information and experiences.
PELATIHAN MENINGKATKAN DAYA SAING UMKM MELALUI INOVASI PRODUK & PENGELOLAAN KEUANGAN YANG BAIK Pusparani; Mira Maharani; Savitri Hendradewi
BINA CIPTA Vol 5 No 1 (2026): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v5i1.129

Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengembangkan inovasi produk serta menerapkan praktik pengelolaan keuangan yang efektif guna meningkatkan daya saing usaha. Program ini dilaksanakan melalui kegiatan sosialisasi, penyuluhan, pelatihan, diskusi interaktif, dan evaluasi yang melibatkan 40 peserta UMKM. Materi pelatihan difokuskan pada pengembangan inovasi produk, peningkatan nilai tambah produk, pemanfaatan media digital dan marketplace sebagai sarana pemasaran, serta praktik dasar pengelolaan keuangan yang mencakup pencatatan transaksi, pemisahan keuangan pribadi dan usaha, serta pengelolaan arus kas. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan dalam pemahaman peserta mengenai inovasi produk dan manajemen keuangan setelah mengikuti pelatihan. Selain itu, tingkat kepuasan peserta terhadap program tergolong tinggi, yang menunjukkan bahwa materi dan metode penyampaian pelatihan telah sesuai dengan kebutuhan serta harapan mereka. Partisipasi aktif dan antusiasme yang ditunjukkan peserta selama kegiatan juga mencerminkan relevansi dan manfaat program ini. Secara keseluruhan, kegiatan pengabdian kepada masyarakat ini berhasil memperkuat kapasitas para pelaku UMKM dalam mengelola usahanya secara lebih inovatif dan sistematis, sehingga mendukung peningkatan daya saing usaha serta keberlanjutan jangka panjang di tengah lingkungan pasar yang semakin dinamis.
The Influence Of Facilities, Accessibility, And Social Factors On The Motivation To Visit Urban Parks In Jakarta Rianto; Mira Maharani; Deivy Zulyanti Nasution; Elda Nurmalinda
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.515

Abstract

The rapid growth of Jakarta, accompanied by high population density and the reduction of green open spaces, has created a growing need for urban parks that serve as spaces for recreation and social interaction. This study aims to analyze the influence of facilitie, , s, accessibility, and social factors on public motivation to visit five representative urban parks in Jakarta. A quantitative approach with an explanatory survey design was employed, involving 500 respondents from five park locations. The data were analyzed using multiple linear regression. The results show that all three independent variables have a significant simultaneous effect on the motivation to visit. These findings highlight that the combination of quality facilities, ease of access, and a supportive social environment is key to enhancing public participation in the optimal and sustainable use of urban parks.
Co-Authors Deivy Zulyanti Nasution Elda Nurmalinda Freddy Triono Ikhtiara Mahreta Mimi Enggriani Pusparani Pusparani Pusparani Rianto Savitri Hendradewi