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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Indonesian Journal of Economics and Strategic Management
Theresia Naomi Putri Manurung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran yang Mempengaruhi Keputusan dalam Pembelian Asuransi Farah Aulia Ernawati; Theresia Naomi Putri Manurung
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.228

Abstract

This study aims to analyze marketing strategies that affect consumers' decisions on insurance purchases. In the competitive insurance industry, a deep understanding of the factors affecting consumer purchasing behavior is essential for companies to devise effective marketing strategies. The research methods used include surveys of insurance consumers as well as analysis of secondary data from related literature. Research results show that several marketing strategies, such as discount offers, loyalty programs, product personalization, and digital marketing, have a significant impact on consumer purchasing decisions. In addition, factors such as brand confidence, service quality, and company reputation also play an important role. This study suggests that insurers should focus on innovating in their marketing strategies, prioritizing transparency, and establishing long-term relationships with customers to increase insurance purchase rates. Thus, a comprehensive understanding of effective marketing strategies can help insurance companies increase market share and customer satisfaction.
Pentingnya Bisnis Intelejen (BI) bagi Manajemen dalam Mengambil Keputusan untuk Kesuksesan Bisnis Achmad Fauzi; Yulisbet Hutapea; Niyar Andina; Fika Fitriyani; Theresia Naomi Putri Manurung; Andi Ramadhan; Cahyo Rachmat Irawan; Gilang Ramadhan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1520

Abstract

This study aims to determine the importance of Business Intelligence (BI) for management in making decisions for business success. Utilization of Business Intelligence (BI) for business success using qualitative research methods as a reference in this study. Currently, many companies use Business Intelligence (BI) systems in their management processes where the use of Business Intelligence (BI) can facilitate a comprehensive business in a relatively short time, and support better corporate decision-making. With this system, companies can benchmark company performance, see emerging market trends and improve almost every aspect of the business. The results obtained using the Business Intelligence (BI) system make a good contribution to academia, industry, organizations, and companies in making long-term business decisions for business success.
Co-Authors ACHMAD FAUZI Andi Ramadhan Cahyo Rachmat Irawan Farah Aulia Ernawati Fika Fitriyani Gilang Ramadhan Niyar Andina Yulisbet Hutapea