Article Per Year (5 Year)
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This Author published in this journals
All Journal Business Innovation and Entrepreneurship Journal
Rini Apridaningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Online Consumer Review, Time Pressure, and Positive Emotions on Purchase Decisions for Online Shopping Rahyuniati Setiawan; Fitrin Rawati Suganda; Rini Apridaningsih
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 1 (2023): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i1.517

Abstract

This study aimed to determine the effect of online consumer reviews, time pressure, and positive emotions on purchase decisions to shop online at Lazada among millennials in the Garut Regency. The analysis method in this study used Structural Equation Modeling and the SmartPLS 3.0 software program. The population in this study are millennials in Indonesia who have shopped online at Lazada aged 24-35 years. This study used a sampling technique involving 100 respondents. The research shows that online consumer reviews and time pressures influence purchase decisions.
Co-Authors Fitrin Rawati Suganda Setiawan, Rahyuniati