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All Journal Kontigensi: Jurnal Ilmiah Manajemen
Andi Nadirah
Magister Manajemen Universitas Muhammadiyah, Palopo, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Effect of Price Discount and Store Atmosphere on Positive Emotion M. Risal; Andi Nadirah; Ramli Ramli
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.304

Abstract

The focus of this research is to see how the influence of Price Discount and Atmosphare store on Positive Emotion on consumers Alfamidi Palopo City. This research is categorized as quantitative research with data collected through questionnaires. Where the sample in this study were 87 people. The collected questionnaires were processed with the help of the SPSS 25 application. Based on the SPSS processing, it was found that the Price Discount and Atmosphare store had a significant effect on Positive Emotion on Alfamidi consumers in Palopo City with a positive direction. The direction of positive influence means that the more often the Price Discount is given by Alfamidi, the more positive Emotion will be on Alfamidi's consumers in Palopo City. The better the Atmosphare store perceived by Alfamidi consumers, the more positive Emotion will be for Alfamidi consumers in Palopo City.
Co-Authors M. Risal Ramli Ramli