Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Daisy Mui Hung Kee
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Humanities Education Languange, Linguistic, Communication & Media Other

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Post-Pandemic: University Students' Satisfaction on The Use of E-Learning Daisy Mui Hung Kee; John Hong En Liew; Jeanlu Heng; Joshua Chun Kith Ng; Kelly Jani; Dini Kurnia Antika; Eli Purwatiningsih
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2634

Abstract

In 2020, approximately all universities worldwide abruptly closed due to an urgent public health issue to stop the COVID-19 epidemic from spreading. Unfortunately, even though some universities have undergone online teaching techniques before, they are not prepared to learn online fully. This research examines whether students' attitudes, convenience flexibility, and schools' support influence the continuance intention toward e-learning and whether satisfaction with e-learning is the mediator of the relationships above. This study was conducted in Malaysia and Indonesia after the COVID-19 epidemic to assess university students' intent to continue using e-learning platforms. 160 college students in all took part in the research. This study reveals that satisfaction directly influences continuance intention whereas convenience flexibility and school support influence continuance intention when satisfaction came in and plays a role as a mediator. The link between students’ attitudes, convenience flexibility, school support, and continuance intention is mediated by their satisfaction with e-learning.
Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia Zi Jian Oh; Tek Yew Lew; Saw Wei Teik; Sarveena A/P Elangoh; Ze Bin Shen; Yee Wen Shoo; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2327

Abstract

Malaysians are among Starbucks' most devoted customers. Customer satisfaction may appear to be an elusive term that is impossible to track. Yet, some factors influence whether customers are happy, and a variety of measurement tools consistently evaluate customer satisfaction and loyalty to Starbucks. This study examines the factors influencing customer satisfaction and customer loyalty at Starbucks in Malaysia. In this study, data was gathered using internet sources and questionnaires. This survey included a total of 150 university students who had visited Starbucks. Descriptive statistics and inferential statistics were used to analyze the data. This study's findings are expected to suggest the essential qualities to emulate and increase customer satisfaction and loyalty.
Co-Authors Dini Kurnia Antika Eli Purwatiningsih Jeanlu Heng John Hong En Liew Joshua Chun Kith Ng Kelly Jani Sarveena A/P Elangoh Saw Wei Teik Tek Yew Lew Yee Wen Shoo Ze Bin Shen Zi Jian Oh