Istyakara Muslichah
Universitas Islam Indonesia, Yogyakarta, Indonesia

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Tourist Loyalty Antecedents On Halal Tourism In Yogyakarta Helmi Maulana Hendrawan; Istyakara Muslichah
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 12 No 1 (2023): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v12i1.1097

Abstract

Halal tourism is being developed to enhance Islamic law-based destinations' social, cultural, and destination values. However, the determinants influencing the antecedents of tourist loyalty to halal tourism have yet to be studied extensively. This study aims to analyze the role of antecedents of traveller loyalty in halal tourism in Yogyakarta. SEM-based quantitative research was used for its analysis. The study involved 200 participants, with the main criteria being that they had visited tourist destinations in Yogyakarta. The participants were selected by purposive sampling and then given an online questionnaire containing statements according to the research variables. All data were analyzed with SEM-AMOS. The findings show that the halal tourism experience, value perception, and satisfaction influence traveller loyalty. In contrast, traveller satisfaction is influenced by the halal tourism experience and value perception. Hence, the better the management of halal tourism in Yogyakarta, the more it contributes to increasing traveller satisfaction, which has implications for traveller loyalty. This research provides perspectives and technical and theoretical implications for entrepreneurs, governments, and managers of halal tourism destinations to increase socialization activities and intensify the concept of halal tourism, which has been proven to have a positive and significant effect on satisfaction and loyalty.
Intention to Exaggerate in Online Reviews Among Social Media Users in Indonesia Nuraini Pasaribu; Istyakara Muslichah
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.337

Abstract

This study examines the influence of Dark Personality Traits on the intention to exaggerate online reviews among Indonesian social media users. The study focuses on narcissism, machiavellianism, psychopathy, and moral disengagement in the context of organic social media reviews. Data were collected through an online questionnaire, resulting in 244 valid responses, and analyzed using PLS-SEM with SmartPLS 4. The results show that machiavellianism positively influences exaggeration intention, whereas narcissism and psychopathy do not have significant direct effects. However, all three Dark Personality Traits positively influence moral disengagement, which significantly increases the intention to exaggerate online reviews. Moral disengagement emerged as the strongest predictor, highlighting its role in facilitating information distortion. This study contributes to the literature on consumer ethics, digital marketing, and the Dark Triad in a collectivist, non-Western context. The findings also provide practical implications for businesses and social media platforms in improving review monitoring systems, strengthening digital ethics awareness, and maintaining the credibility of online review ecosystems.
Customer Complaint Behavior Toward an Indonesian Private Airline on Social Media Teresha Puti Anjani; Istyakara Muslichah
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1165

Abstract

Social media has become a primary platform for customers to express complaints about airline services. This study aims to examine customer complaint behaviour toward an Indonesian private airline on social media by identifying the most frequent complaint issues and platforms, as well as the factors motivating customers to use social media as a complaint channel. A descriptive qualitative approach with a case study design was employed. Secondary data were collected from Instagram, TikTok, X (formerly Twitter), Facebook, and Google Maps between 2024 and 2026. The data were analysed using the six-step systematic thematic analysis proposed by Naeem et al. (2023) through a deductive–inductive approach. The findings indicate that complaints were primarily related to flight schedule disruptions, followed by customer service, technical issues, aircraft conditions, and baggage handling. Customers preferred social media because of its accessibility, the expectation of faster responses, and altruistic intentions to inform other consumers. They also expected effective service recovery, including compensation, refunds, and transparent resolution timelines. These findings provide practical insights for airlines in improving social media complaint management and enhancing customer service strategies.  
Customer Complaint Behavior Toward an Indonesian Private Airline on Social Media Teresha Puti Anjani; Istyakara Muslichah
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1165

Abstract

Social media has become a primary platform for customers to express complaints about airline services. This study aims to examine customer complaint behaviour toward an Indonesian private airline on social media by identifying the most frequent complaint issues and platforms, as well as the factors motivating customers to use social media as a complaint channel. A descriptive qualitative approach with a case study design was employed. Secondary data were collected from Instagram, TikTok, X (formerly Twitter), Facebook, and Google Maps between 2024 and 2026. The data were analysed using the six-step systematic thematic analysis proposed by Naeem et al. (2023) through a deductive–inductive approach. The findings indicate that complaints were primarily related to flight schedule disruptions, followed by customer service, technical issues, aircraft conditions, and baggage handling. Customers preferred social media because of its accessibility, the expectation of faster responses, and altruistic intentions to inform other consumers. They also expected effective service recovery, including compensation, refunds, and transparent resolution timelines. These findings provide practical insights for airlines in improving social media complaint management and enhancing customer service strategies.