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All Journal Madani: Multidisciplinary Scientific Journal
Dedi Mulyadi
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UBP Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Penerapan Digital Marketing UMKM Aneka Kue Basah Kaum Jaya Septiana Wadiyastuti; Dedi Mulyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Digital marketing for a company is a very important part at this time. Culinary companies or MSME cakes are no exception, requiring good publications for their business's continuity and progress. In addition to having to compete with other MSMEs with tastes from delicious cakes to good service. In this digital era, many have used the marketplace, making reaching customers from various locations easier. Therefore, as umm kue kue Peru, it is necessary to organize or train to join the marketplace so that it can improve the business of these umm kue kue kuehs. While initially the target market was only targeted at students and the surrounding community, using digital marketing the target market has become wider.
Analisis Perilaku Konsumen Terhadap Pembelian Produk Mie Instan Indomie Soraya Widitasari; Dedi Mulyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Data from the Word Instant Noodles Association (WINA) as of 11 May 2021 shows that Indonesia is in second place on the list of countries that consume the most instant noodles in the world. This can affect consumer satisfaction, therefore the quality of this product must be maintained in order to provide satisfaction for consumers. However, it is not only quality that must be considered. Interest in buying Indomie instant noodles for consumers must be considered, especially from the taste of these instant noodle products. The purpose of this study is to analyze consumers' purchase of instant noodles and find out the consumer's response to these instant noodle products. The problem in this research is to analyze consumer behavior towards purchasing Indomie instant noodle products. This research method in making articles uses the quantitative method according to Sugiyono (2017: 8) is a research method based on the philosophy of positivism, used to research on certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, with the aim of test the established hypothesis.
Co-Authors Septiana Wadiyastuti Soraya Widitasari