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All Journal Journal of Student Research JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Laily Ifazah
Universitas Islam Negeri Sultan Thaha Syaifudin Jambi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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PENGARUH DER, ROE, CR, NPM TERHADAP HARGA SAHAM (Studi Pada Perusahaan Sub Sektor Industri Perkebunan Kelapa Sawit Tahun 2018-2021) Nadia Sulistiawati; Elyanti Rosmanidar; Laily Ifazah
Journal of Student Research Vol 1 No 4 (2023): Juli: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i4.1484

Abstract

Penelitian dan analisis ini bertujuan untuk mendapatkan bukti empiris mengenai debt to equity ratio (DER), return on equity (ROE), current ratio (CR), dan net profit margin (NPM) terhadap harga saham. Penelitian ini menggunakan data sekunder yang bersifat kuantitatif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis yang digunakan adalah analisis regresi data panel dengan menggunakan aplikasi eviews versi 12. Penelitian menggunakan laporan keuangan dari 15 perusahaan sub sektor industri perkebunan kelapa sawit tahun 2018-2021 sebagai sampel penelitian. Teknik pengumpulan data menggunakan dokumentasi dan studi literatur. Metode analisis data yang digunakan adalah analisis regresi data panel dengan model Random Effects. Hasil penelitian menunjukkan bahwa debt to equity ratio (DER), return on equity (ROE), dan current ratio (CR) secara parsial berpengaruh signifikan terhadap harga saham. Sedangkan Net Profit Margin (NPM) secara parsial tidak berpengaruh signifikan terhadap harga saham. Dan debt to equity ratio (DER), return on equity (ROE), current ratio (CR) dan net profit margin (NPM) secara simultan berpengaruh signifikan terhadap harga saham.
PENGARUH CITRA MEREK, HARGA DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK PADA MAHASISWI DI KOTA JAMBI Ardilla Damayanti; Agustina Mutia; Laily Ifazah
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 3 No. 1 (2024): :Januari : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v3i1.699

Abstract

This study aims to determine the effect of brand image, price and religiosity on the decision to buy lipstick on female students in Jambi City. The population in this study were female students in Jambi City, namely Sulthan Thaha Saifuddin Jambi State Islamic University, Muhammadiyah University and Stai Ma'arif. The number of samples in this study were 371 people using a stratified random sampling technique. The method used in this study is the quantitative method, and the data analysis method used is validity test, reliability test, multiple linear regression, t test, f test and test the coefficient of determination with SPSS 25 tools. Based on the partial test results (T test) the brand image variable (X1) indicates that the calculated t value is greater than t table, namely 5.104 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "brand image has a significant influence on purchasing decisions". The price variable (X2) shows that the calculated t value is greater than t table, namely 4.378 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "price has a significant influence on purchasing decisions. Religiosity variable (X3) shows that the calculated t value is greater than t table, namely 4.459 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "religiosity has a significant influence on purchasing decisions. From the research results of the simultaneous test results (Test F) brand image, price and religiosity variables have a positive and significant effect on purchasing decisions. In testing the classical assumptions of this study, the distribution is normal, there is no heteroscedasticity and multicollinearity.
Co-Authors Agustina Mutia Ardilla Damayanti Elyanti Rosmanidar Nadia Sulistiawati