Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Scientia
Santi Novani
Master Of Business Administration Program, Institut Teknologi Bandung
Education Mathematics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE PRICING STRATEGY THROUGH VALUE-BASED PRICING STRATEGY OR LOWEST PRICING STRATEGY IN GARUDA INDONESIA BASED ON SMART APPROACH Norma Aulia; Santi Novani
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1553

Abstract

Garuda Indonesia, a leading player in the aviation industry, is at the heart of this research, focusing on the comparative analysis of its two major pricing strategies, value-based pricing and lowest pricing.This study investigates the effectiveness of value-based pricing and lowest pricing strategies adopted by Garuda Indonesia, employing a SMART (Specific, Measurable, Achievable, Relevant, Time-bound) framework. This comparative evaluation aims to identify the strategy best suited to Garuda Indonesia's current market conditions and business objectives. The research considers diverse data, including company financial records, customer surveys, and comprehensive market analyses, to fully understand the economic, competitive, and consumer-driven factors influencing pricing decisions. Factors such as fluctuating demand and supply, escalating competition, operational costs, and Indonesian consumers' nuanced perception of value are thoroughly examined. By setting precise metrics for success within the SMART framework, the study accurately measures the impact of these pricing strategies on Garuda Indonesia's profitability and competitive standing. The research outcomes will provide critical insights and strategic recommendations for Garuda Indonesia's pricing policy, with potential applications for the broader aviation industry. Ultimately, this study deepens the understanding of pricing strategy dynamics, contributing significantly to academia and industry practice.
Utilization Of The Al-Jabbar Mosque Assets Through Business Cooperation In West Java Provincial Secretariat Sandy Riswanto; Santi Novani
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2136

Abstract

The General Bureau, which is a division of the West Java provincial secretariat, is in charge of managing a number of assets that are currently utilized solely in the city core of Bandung for commercial purposes. The Al-Jabbar Mosques recently is one of the assets managed by the General Bureau, which is currently dispersed across 6 cities in West Java. In addition to serving as a place of worship, the mosque's supporting properties have the potential to be used as a place of business. The Al-Jabbar Mosque's supporting assets are currently not optimally managed. However, with proper utilization, the supporting assets of the mosque should be able to serve as a new source of income. The purpose of this study is to make recommendations on strategies for increasing retribution income by selecting the best alternative of business cooperation for utilizing the assets of the Al-Jabbar Mosques Multiple collection methods (secondary data analysis and interviews) are employed. By integrating the benefits of both quantitative and qualitative data, this strategy—known as mixed methods—allows for a greater understanding of the study issue. The Value Focused Thinking (VFT) and Analytic Hierarchy Process (AHP) method is used to develop alternatives of business cooperation and to select the best business cooperation by involving experts as decision makers, there are 3 (three) business alternatives identified namely commercial space rent, utilization cooperation, build operate transfer. The result from this research can be concluded that Al-Jabbar Mosque's prospective business cooperation is best served by asset utilization cooperation.
Co-Authors Norma Aulia Sandy Riswanto