Fikri Rizki Utama
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DETERMINAN MINAT MEMILIH KARIR MENJADI AKUNTAN PUBLIK DAN NON AKUNTAN PUBLIK Fikri Rizki Utama; Umarudin Kurniawan
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 6 No 1 (2023): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v6i1.6550

Abstract

The number of public accountants in Indonesia experienced a sharp decline in the 2017-2018 period. Even though there are 203 Public Accounting Firms (KAP) in Indonesia registered with the OJK, the data shows that students' opportunities for a career as a public accountant can be even greater. This study aims to obtain empirical evidence on the influence of motivation, professional training, income, and work environment on interest in choosing a career to become an AP or non-AP. The method used in this study is the survey method and the sampling used is the convenience sampling method with the criteria of Islamic accounting students from 2017 to 2021. This study showed that the variables of motivation, professional training, and income showed influence on the interest in choosing a career to be AP and non-AP. While the work environment variable does not affect the interest in choosing a career to become AP or non-AP.
Analisis Jual Beli Pakaian Dipasar 16C Metro Dengan Perspektif Etika Bisnis Islam Satrio Setiawan; Johan Nurhidayat; Fikri Abdussalam; Satria Arya Pamungkas; Fikri Rizki Utama
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 2 (2025): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

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Abstract

This study evaluates the application of Islamic business ethics principles in clothing transactions at Pasar 16C, Metro City, Lampung. Using a qualitative approach, data were collected through observation, interviews, and document analysis. The findings reveal that most traders adhere to principles such as tawhid, justice, responsibility, honesty, and freedom of will.Tawhid is reflected in traders’ reliance on prayer and trust in Allah. Justice is seen in equal pricing for all customers without discrimination. Responsibility is demonstrated by replacing defective goods and addressing complaints. Honesty is shown through transparency about product conditions and profits. Freedom of will is applied in price negotiations without external pressure. Despite these efforts, challenges persist due to intense competition and economic pressures. This study highlights the need for continuous education to enhance traders’ understanding and application of Islamic business ethics, fostering fair, transparent practices that align with sharia principles, build consumer trust, and promote ethical economic growth. AbstrakPenelitian ini mengevaluasi penerapan prinsip-prinsip etika bisnis Islam dalam transaksi jual beli pakaian di Pasar 16C, Kota Metro, Lampung. Dengan pendekatan kualitatif, data dikumpulkan melalui observasi, wawancara, dan analisis dokumen. Temuan menunjukkan bahwa sebagian besar pedagang menerapkan prinsip-prinsip seperti tauhid, keadilan, tanggung jawab, kejujuran, dan kebebasan berkehendak. Prinsip tauhid tercermin dalam ketergantungan pedagang pada doa dan kepercayaan kepada Allah. Keadilan terlihat dalam penerapan harga yang sama untuk semua pelanggan tanpa diskriminasi. Tanggung jawab ditunjukkan dengan kesediaan mengganti barang cacat dan menangani keluhan. Kejujuran tercermin dalam keterbukaan tentang kondisi barang dan keuntungan yang diperoleh. Prinsip kebebasan berkehendak diterapkan dalam negosiasi harga tanpa tekanan eksternal. Namun, tantangan tetap ada akibat persaingan yang ketat dan tekanan ekonomi. Penelitian ini menekankan perlunya edukasi berkelanjutan untuk meningkatkan pemahaman dan penerapan etika bisnis Islam, yang akan mendorong praktik bisnis yang adil, transparan, sesuai dengan prinsip syariat, serta membangun kepercayaan konsumen dan mendukung pertumbuhan ekonomi yang beretika.
ANALISIS PENERAPAN ETIKA BISNIS ISLAM DALAM TRANSAKSI JUAL BELI IKAN DI PASAR CENDRAWASIH METRO ahmad fakhri; Eem Desri; Ajeng Intania; Dewi Maharani; Fikri Rizki Utama
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 1 (2025): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

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Abstract

This study aims to examine how the principles of Islamic business ethics are applied in fish trading activities at Cendrawasih Traditional Market, Metro, Lampung. This study was conducted with a qualitative descriptive approach, using data collection methods through in-depth interviews, direct observation, and documentation with triangulation of data sources and time triangulation. The findings of the study indicate that the implementation of the principles of Islamic business ethics in this market is not yet fully optimal. Some traders still show practices that are contrary to Islamic values, such as not carrying out religious obligations such as prayer, manipulating transactions, and other behaviors that do not reflect the principles of monotheism, justice, and responsibility. On the other hand, there are also traders who have implemented honesty, friendliness, and provided good service to their customers. This shows that there is positive potential that can be developed. Based on the results of the study, more intensive education and coaching efforts are needed to improve the understanding and application of the principles of Islamic business ethics in this traditional market environment, so that trading practices are created that are more in accordance with sharia values.
Pengaruh Persepsi dan Sikap Konsumen Terhadap Keputusan Pembelian Minuman Boba di Kota Metro Resa Salsabila; Renata Lestari; Fikri Rizki Utama
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0wtt3572

Abstract

This study aims to analyze consumer behavior toward boba drinks in Metro City by testing the influence of Consumer Perception (X1) and Consumer Attitude (X2) on the Purchase Decision (Y). This quantitative, causal-associative research utilized Multiple Linear Regression analysis on data collected from a sample of 100 boba consumers selected via Purposive Sampling.The partial test results (t-test) showed that Consumer Perception (X) has a significant and positive effect on the Purchase Decision (Y) (Sig. 0.000), indicating that a good perception of product quality and service is the primary driver. Conversely, Consumer Attitude (X2) was found to have no significant effect, Sig. 0.798. However, the simultaneous test (F-test) confirmed that both Perception and Attitude significantly influence the Purchase Decision (Sig. 0.000). The Coefficient of Determination (R2) was 0.254, explaining 25.4% of the Purchase Decision variation. This study concludes that reinforcing positive consumer perception through improvements in quality and service is the most effective strategy for contemporary beverage businesses.
Pengaruh Harga, Diskon dan Ulasan Produk Terhadap Keputusan Pembelian Konsumen di Marketplace Fitrotul Mukaromah; Herma Artika Putri; Jessica Valentina Darwis; Lulu Il Mufidah; Fikri Rizki Utama
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fke34c84

Abstract

The development of digital technology has shifted people's shopping behavior from conventional systems towards marketplace-based transactions. Competition among business actors emphasizes the importance of digital marketing strategies to attract consumer interest in the purchasing process. This study aims to analyze the influence of price, discounts, and product reviews on consumer purchasing decisions in the marketplace. The research method uses a quantitative approach with a survey technique through a questionnaire distributed to 100 respondents who actively shop on the Shopee, Tokopedia, Lazada, and TikTok Shop platforms. Data analysis was performed using multiple linear regression through IBM SPSS Statistics version 27. The results show that price and product reviews have a positive and significant influence on purchasing decisions, while discounts do not have a significant influence. Simultaneously, these three variables are proven to have a significant influence on purchasing decisions. These findings indicate that accurate digital information in the form of consumer reviews and competitive pricing are more decisive in purchasing decisions than discounts. This study provides implications for business actors and marketplace platforms to enhance the credibility of the review system and design pricing strategies that align with consumer preferences within the e-commerce ecosystem.
Faktor-Faktor Keputusan Pembelian dan Kepuasan Pelanggan (Literature Riview Manajemen Pemasaran) Fikri Rizki Utama; Alika Nuri Syahiroh; Alya Nafiza; Anisa Martha Sujiva; Annisa Adhelia Pratiwi; Hasrun Afandi UmpuSinga
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sfsdms40

Abstract

This study is a literature review that aims to analyze the factors that influence purchasing decisions and customer satisfaction in the context of marketing management. The focus of the study covers four main variables, namely product quality, service quality, price, and customer value. Analysis of various literature sources shows that product quality has a significant effect on purchasing decisions, while service quality, price, and customer value have a strong effect on customer satisfaction levels. In addition, previous studies have also revealed that other variables such as promotion, location, and service processes contribute to satisfaction and purchasing decisions. The findings of this literature review confirm that customer decisions and satisfaction are formed through a combination of interrelated marketing factors. Therefore, companies need to pay attention to all these aspects to increase competitiveness, retain customers, and encourage repeat purchases.
Pengaruh Influencer Media Sosial dan Iklan Digital Terhadap Motivasi Belanja Impulsif Gen Z Kunta Ramadhan Ridwan Putra; Iqsan Dinata; Marcello Armando; Fikri Rizki Utama
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8e52b530

Abstract

This study aims to analyze the influence of social media influencers and digital advertising on the impulsive buying motivation of Generation Z. A quantitative approach was applied, involving 80 respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed with multiple linear regression. The results show that both social media influencers and digital advertising have a positive and significant effect on impulsive buying motivation, both partially and simultaneously. The coefficient of determination (R²) of 0.327 indicates that these variables explain 32.7% of impulsive buying motivation. This study highlights the strong role of digital marketing strategies in shaping impulsive buying behavior among Generation Z.