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Santi Pertiwi Hari Sandi
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Indonesia
Religion Humanities Education Social Sciences Other

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TANTANGAN DAN PELUANG MSDM DALAM MENGHADAPI ERA DIGITALISASI DALAM INDUSTRI PERCETAKAAN ARIEZ Sheva Prasetyo Budi Rahayu; Zaenal Anbiya; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Cross-border Vol. 6 No. 2 (2023): JULI-DESEMBER
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

In the era of the digital revolution, human resources are an important factor in the success of a company. Companies that are able to turn challenges into opportunities can be more productive, innovative, and adaptive across generations. The purpose of this research is to find out the challenges and opportunities for human resource management at the Ariez printing company, Karawang and determine strategies for developing human resources for employees to increase productivity at the Ariez printing house. This article uses a descriptive method with observation. Data collection techniques are used as follows: observation, interview, documentation, and literature study. Data validity uses triangulation inspection techniques using sources. The results of this study are the challenges faced by Ariez Printing's human resource management in the digitalization era revolution, a lack of understanding of technological developments in the digital era. Current technological advances provide opportunities for Ariez printing to increase productivity such as increasing printing orders due to providing information and promotions to customers more quickly. In the era of digitalization, Ariez printing must make changes in policies and strategic programs for human resource development.
PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DALAM MENJALANKAN UMKM ALOSTEIN STORE Egi Irawan; Novan Aziz Ramadhan; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Cross-border Vol. 6 No. 2 (2023): JULI-DESEMBER
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Micro, Small and Medium Enterprises (UMKM) is a small business unit that functions as a safety valve both in providing alternative productive business activities, alternative credit distribution, as well as in terms of employment and becoming a creative economic force in Indonesia. Pedes is one of the areas that is used as a creative economic center for the Karawang region. The research method used is descriptive observation method which is carried out by direct observation of objects and explaining them clearly and in detail. From the results of this observation, it was found that obstacles and problems were sourced from human resources as business actors, where limited knowledge and skills in running a business made the business not develop significantly, so the researchers provided suggestions, recommendations and solutions to problems in the form of knowledge and literacy as well as improvement of skills in running a business. In order to maintain business continuity and make the business competitive. in conclusion Knowledge and skills are directly proportional to the ability of MSMEs in running a business which has direct implications for the performance of MSMEs. the more knowledge and skills in running MSMEs, the greater the capacity in running a business so that it can support the performance and productivity of MSMEs.
Co-Authors Dwi Epty Hidayaty Egi Irawan Novan Aziz Ramadhan Sheva Prasetyo Budi Rahayu Zaenal Anbiya