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p-Index From 2020 - 2025
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All Journal Jurnal Komunikasi Indonesia
Muhammad Rahmat Yananda, Muhammad Rahmat
Unknown Affiliation
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Many Faces of Wonderful Indonesia: Tourism Brand in 16 Countries Online News Sites Salamah, Ummi; Yananda, Muhammad Rahmat
JURNAL KOMUNIKASI INDONESIA Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Media portrayal has implications for the position of places in the growing regional and international competition for various resources such as tourism, investments and businesses. Public relations campaigns are one of the instruments to counter negative perception and proactively promote a positive image of a place. This research aims to analyze the image of Indonesian tourism brand ‘Wonderful Indonesia’. It focuses on the news from online mainstream media in 16 countries; namely the main target market of Indonesian tourism. News saliency in terms of visibility and sentiment indicate how the media see the tourism brand ‘Wonderful Indonesia’ and the destinations as well. Content analysis was conducted on 336 news articles posted in 4 (four) months. This research also compared ‘Wonderful Indonesia’ with tourism brands belonging to Malaysian (‘Truly Asia’) and Thailand (‘Amazing Thailand’). Less than half of the online news is relevant with the country’s tourism brand and is concentrated within 3 (three) countries: Singapore, Australia and the United Kingdom. The same tendency was also found in other brands, indicating that news placement and news making was not the game in town when it comes to marketing and PR–ing tourism brand
Constructing A Smart City Brand Identity: The Case of South Tangerang Salamah, Ummi; Yananda, Muhammad Rahmat
JURNAL KOMUNIKASI INDONESIA Vol. 7, No. 3
Publisher : UI Scholars Hub

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Cities and urban regions have become centers of innovation since the Industrial Revolution and they continue to be so in the realm of Digital Revolution, using the concept of the smart city which combines modern ICT infrastructure with economic growth, high quality of life, wise natural resources management as well as investment in human and social capital through participatory government. Employing two (2) approaches, namely: (1) construction of regional competitiveness; and (2) place branding, this paper analyze South Tangerang city brand identities constructed via stakeholders’ direct experiences and official documents based on the smart city attributes and indicators coined by Nam & Pardo (2011). The study constructed data gathered from desk research and semi-structured interviews with 19 informants representing quadruple helix. The results showed that South Tangerang has strong points in the human dimension of a smart city but still need improvements in technology and institution dimension. Identities constructed from its stakeholders' perception and secondary data indicate that South Tangerang is an urban area dan has a basis for a knowledge-based economy.
Co-Authors Salamah, Ummi