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All Journal Journal of Student Research Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research
Sissah
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Memilih Asuransi Syariah (Studi Pada Nasabah PT. Asuransi Jasa Raharja Putera Cabang Jambi) Sissah; Eri Nofriza; Sabita Az-zahra
Journal of Student Research Vol 1 No 5 (2023): September: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1767

Abstract

Pada hakikatnya, manusia juga dihadapkan dengan beragam resiko kecelakaan, mulai dari kecelakaan transportasi udara hingga angkutan, ditambah lagi kecelakaan kerja, kebakaran, hingga kematian. Asuransi merupakan sesuatu yang sudah tidak asing lagi bagi masyarakat Indonesia, di mana sebagian besar masyarakat Indonesia sudah melakukan perjanjian dengan perusahaan asuransi, baik perusahaan asuransi milik negara maupun milik swasta nasional. Keberhasilan suatu perusahaan asuransi sangat dipengaruhi oleh bagaimana perusahaan membuat nasabah untuk memutuskan memilih perusahaannya dengan memberikan pelayanan kepada nasabah yang hendaknya diarahkan kepada pelayanan yang berkesinambungan. Keputusan nasabah dalam memilih, meliputi faktor produk, kualitas pelayanan dan besaran premi. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh produk, besaran premi, dan kualitas pelayanan terhadap keputusan nasabah dalam memilih asuransi Jasa Raharja Putera Cabang Jambi. Metode penelitian yang digunakan yaitu kuantitatif deskriptif. Sampel yang diambil sebanyak 100 responden dengan teknik random sampling. Hasil penelitian menunjukkan bahwa produk, besaran premi, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan nasabah memilih asuransi Jasa Raharja Putera Cabang Jambi. Berdasarkan analisis data dalam penelitian ini variabel-variabel tersebut valid dan reliabel.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIFITAS PADA USAHA INDUSTRI RUMAH TANGGA KERUPUK UDANG DI DESA KAMPUNG LAUT KECAMATAN KUALA JAMBI Rusmah Khairunnisa; Sissah; Mellya Embun Baining
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.219

Abstract

This research aims to determine the factors that influence productivity in the home industry of money crackers in Kampung Laut village, Kuala Jambi district. In this research, researchers used quantitative methods, while the sampling technique determined by researchers used saturated samples. Data collection used observation, questionnaires and interviews. The sample taken in this research was 30 workers. The data analysis methods used are validity test, reliability test, classical assumption test, normality test, heteroscedasticity test, multicollinearity test, f test, t test, multiple regression test, and coefficient of determination (adjusted r2), contribution dominance test. The results of the research show that: (1) it was found that simultaneously there is a significant influence of the variables education, training, motivation and rewards on the productivity of the shrimp cracker business in Kampung Laut village. Meanwhile, education and training variables do not have a significant effect on the productivity of the shrimp cracker business in Kampung Laut village. (2) it was found that partially the direction of the influence of the education and reward variables had a positive effect (moving in the same direction) on the productivity of the shrimp cracker business in Kampung Laut village. Meanwhile, the education and training variables have a negative influence (in the opposite direction) on the productivity of the shrimp cracker business in Kampung Laut village. (3) motivation variables contribute more dominantly than education, training and rewards to the productivity of the shrimp cracker business in Kampung Laut village. This provides direct and indirect information that shrimp cracker business actors in Kampung Laut village must increase the productivity of their business in order to obtain profits that are in line with what they expect or can increase their income.
Efektivitas Penggunaan Instagram Sebagai Media Promosi Di Desa Tangkit Baru Kecamatan Sungai Gelam Kabupaten Muaro Jambi Rahnia; Sissah; Lidya Anggraeni
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.152

Abstract

Since sharia-based marketing is one of the marketing methods based on the Quranand the Prophet SAW's Sunnah, it occupies a strategic position since it is marketing that is not just profit-oriented but also contains worship values. The following are the issues with this study, according to the author: Instagram @agrowisata_nanas can aid all business operations, starting from online promotion and marketing, inorder to enhance household income in Tangkit Baru Village. Instagram@agrowisata_nanas can promote products made by people of Tangkit BaruVillage. The goal of this study is to determine the impact of using Instagram@agrowisata_nanas on the local economy in Tangkit Baru Village, Sungai GelamDistrict, Muaro Jambi Regency and to determine the effectiveness of sharia-basedmarketing on Instagram @agrowisata_nanas in promoting local resident’sproducts. In qualitative research, sample selection is done both before and duringthe study process (Emergent Sampling Design). The idea is that the researcherselects a certain subject who is thought to supply the data required, and then theresearcher can identify additional samples under consideration will provide morecomplete data based on the data or information gained from the previous sample.The term "Serial Selection of Sample Units" refers to this procedure. Five business actors and Hendra Kurniawan, the administrator of the Instagramaccount @agrowisata_nanas, will serve as the research's informants. The@agrowisata_nanas admin promotes the products of these five individuals on theaccount. This study used a qualitative methodology. Using Nuruh Huda's (2017)theory of product, price, communication, community, and distribution as well asthe AIDA model using Ramadan and Fatchiya's (2021) theory of attention, interest, desire, and action, the results demonstrated the efficacy of using Instagram as apromotional medium in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency.
Co-Authors Eri Nofriza Lidya Anggraeni Mellya Embun Baining Rahnia Rusmah Khairunnisa Sabita Az-zahra