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All Journal Journal of Food and Culinary Jurnal Abdiraja Warta LPM Journal of Islamic Economy
Ifada Rahmayanti
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Perencanaan Karier Sebagai Strategi Keterampilan Pramusaji Makanan Ifada Rahmayanti; Wardiyanta Wardiyanta
Journal of Food and Culinary Vol. 5 No. 2 [Desember 2022]
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jfc.v5i2.7674

Abstract

Tujuan penulisan ini adalah merencanakan karir bagi pramusaji setelah masa pandemi covid 19 yang dapat dilakukan melalui strategi analisis SWOT. diharapkan memberikan pengalaman terbaik bagi para karyawan khususnya pramusaji makanan. Pendekatan studi kepustakaan dengan metode deskriptif kualitatif melalui pengetahuan para peneliti sebelumnya digunakan untuk memastikan apakah perencanaan karier dapat menjadi strategi bagi para pekerja pramusaji makanan dan sejauh mana karier yang diaplikasikan melalui analisis SWOT. Bukti yang disajikan dalam studi pustaka ini menunjukkan bahwa pekerjaan yang dilakukan sesuai perencanaan karier yang matang memiliki keterkaitan significant dengan keterampilan pramusaji. Implikasi praktis artikel ini memberikan saran pada para pekerja di industri makanan agar lebih mendalami kesempatan dalam perencanaan karir agar terjadi simbiosis mutualisme atau hubungan saling menguntungkan.
Optimizing Communication and Edukreatif Marketing Management of MelonMu Jama'ah Tani Gondosuli, Muntilan Nunik Hariyanti; Rifky Dora Wijayati; Ifada Rahmayanti; Intan Rahma Deyaka
Warta LPM WARTA LPM, Vol. 28, No. 3, November 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v28i3.14156

Abstract

Jamaah Tani Muhammadiyah (JATAM) Gondosuli, a farmer located in the foothills of Mount Merapi, Indonesia, faces challenges in expanding market reach and professionalizing agricultural marketing. Despite fertile conditions and melons as a primary commodity, traditional marketing methods, limited organizational documentation, and low digital literacy constrain growth. This study aims to optimize JATAM’s communication and marketing strategies by integrating principles of Integrated Marketing Communication (IMC), enhancing English language proficiency, and leveraging digital platforms. A mixed-method approach was employed, including training interventions, pre- and post-assessments of marketing and management competencies,  as well as monitoring of digital engagement metrics. 30 participants from JATAM members involved in MelonMu Edukreatif activities, with data collected through structured assessments, interviews, and digital analytics. Results indicate significant improvements: post-training assessments showed increased knowledge and skills in marketing communication and institutional management, while digital engagement metrics demonstrated wider audience reach and higher brand visibilit. Integrating IMC principles enabled consistent messaging across traditional and digital channels, enhancing consumer trust and professional identity. English-language content facilitated access to broader national and international markets, supporting strategic partnerships and export opportunities. Thes study concludes that combining traditional and digital strategies, supported by capacity building and and systematic, monitoring, effectively strengthens local agricultural marketing. Recommendations include continued English and digital literacy training, expansion of digital marketing initiatives, and ongoing evaluation of Return on Investment (ROI) to ensure sustainable growth and economic resilience for farmer groups. These findings highlight the critical role of structured communication, language proficiency, and digital integration in enhancing community-based agricultural programs.
An Analysis of Factors Influencing Generation Z’s Interest in Using Digital Islamic Banking Services in Indonesia Ifada Rahmayanti
Journal of Islamic Economy Vol. 3 No. 2 (2026): JULY - JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/69gds404

Abstract

Digital Islamic banking is one of the financial sectors experiencing rapid growth in tandem with digital transformation and demographic shifts in Indonesia’s population. Generation Z, born between 1997 and 2012, dominates Indonesia’s population and represents a strategic target group for the development of digital-based Islamic financial services. Although the market potential is significant, the national market share of Islamic banking remains relatively low, resulting in a gap between demographic potential and the actual adoption rate of these services. This study aims to identify and analyze the factors influencing Generation Z’s interest in using digital Islamic banking services in Indonesia through a systematic literature review approach. A total of seventeen scientific articles published between 2022 and 2026 were collected, selected, and analyzed based on topic relevance, methodological quality, and relevance to the research variables. The results of the study indicate that technological factors such as perceived ease of use, performance expectations, and enabling conditions consistently have a positive and significant influence. Social influences and digital marketing were also found to be strong external determinants. Sharia financial literacy, both directly and as a moderating variable, contributed to increased interest. Conversely, evidence regarding the role of religiosity and brand image remains mixed and inconsistent across studies. These findings indicate that Generation Z’s preference for digital Islamic banking is driven more by functional value, practicality, and social environmental influences than solely by religious motives. This study is expected to serve as a reference for the Islamic banking industry and policymakers in designing more targeted strategies for acquiring young customers
Peningkatan Keterampilan Pendukung Kesiapan Bisnis Sekolah Indonesia Kota Kinabalu Palupi Melati Pangastuti; Sunu Prasetya Adi; Ifada Rahmayanti
Jurnal ABDIRAJA Vol 7 No 1 (2024): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v7i1.3077

Abstract

Siswa SMK Sekolah Indonesia Kota Kinabalu (SIKK) setelah lulus ada yang melanjutkan kuliah, bekerja dan berwirausaha. Di sekolah terdapat unit produksi berupa kantin tempat siswa SMK jurusan kuliner praktik wirausaha. Kantin sekolah melayani makan untuk sekitar 1100 siswa dan guru. Permasalahan yang dihadapi adalah sampai saat ini belum ada produk kuliner unggulan dari sekolah dan keterbatasan peralatan produksi. Selain itu kurangnya pengetahuan yang mendukung kesiapan wirausaha siswa yaitu pengelolaan keuangan dan digital marketing. Pembekalan wirausaha untuk siswa dipandang sangat penting supaya siswa dapat jeli menangkap peluang yang ada. Tujuan pengabdian kepada masyarakat ini untuk memberikan tambahan pengetahuan dan keterampilan yang mendukung kesiapan wirausaha siswa SMK SIKK khususnya jurusan kuliner dan perhotelan. Metode pelaksanaan melalui ceramah, tugas mandiri secara daring, praktik dan diskusi secara luring. Hasil pelatihan berupa produk frozen food olahan ikan kembung (Rastrelliger sp.) yaitu kaki naga dan rolade ikan, produk camilan stik tulang ikan, foto produk dan media promosi online. Dampak kegiatan ini adalah meningkatnya pengetahuan dan keterampilan siswa yang bisa menjadi bekal mereka untuk wirausaha. Juga tambahan peralatan di unit produksi sebagai tempat praktik siswa. Kata Kunci: rolade ikan, stik tulang ikan, kesiapan wirausaha, Sekolah Indonesia Kota Kinabalu
Co-Authors Hariyanti, Nunik Intan Rahma Deyaka Palupi Melati Pangastuti Rifky Dora Wijayati Sunu Prasetya Adi Wardiyanta Wardiyanta