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All Journal Binus Business Review Indonesian Governance Journal (Kajian Politik-Pemerintahan)
Li-Chun Chiang
National Cheng Kung University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Investigated Study of the COVID-19 Pandemic's Affect on Micro-Enterprises in Yogyakarta Province, Indonesia Helen Dian Fridayani; Li-Chun Chiang
INDONESIAN GOVERNANCE JOURNAL : KAJIAN POLITIK-PEMERINTAHAN Vol 6 No 1 (2023)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/igj.6.1.2023.16-27

Abstract

This research shall contribute to the growth of appropriate support frameworks for micro-entrepreneurs to thrive during and after a crisis through associated entrepreneurial development organizations. The coronavirus (COVID-19) pandemic has undeniably had an impact on the world economy and surroundings. Micro-enterprises, particularly in developing countries, have been hit hard by the COVID-19 outbreak. This paper employs personal insight and investigates the emergency situations management strategy throughout most of the pandemic COVID-19 outbreaks from the standpoint of micro-entrepreneurs. It is critical to investigate how micro-entrepreneurs deal with crises and what decisions they make to ensure the survival of their businesses. The results of participant observation shed light on microenterprises' business survival strategy and recovery plan during and after a crisis. According to the findings of this study, the impact of the COVID-19 pandemic was felt the most in Gunung Kidul and Kulon Progo in the Province of Yogyakarta. Aside from being remote from the city center, access to technology is also limited. In contrast to the more advanced cities of Yogyakarta, Bantul, and Sleman. Our research has suggested that micro-enterprise owners and other stakeholders reconsider their business strategies, including crisis scenarios and business continuity plans to virtually sustain customers in order to improve long-term development. We also suggest additional research areas to improve the successful digital transformation of micro-enterprises following the COVID-19 pandemic.
From Crisis to Innovation: Bridging the Digital Divide for Micro and Small Enterprises in Yogyakarta during the COVID-19 Pandemic Helen Dian Fridayani; Li-Chun Chiang
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.11459

Abstract

The research aimed to analyze the challenges faced by Micro and Small Enterprises (MSEs) in Yogyakarta, Indonesia, during the COVID-19 pandemic in adopting digital tools and platforms. The research explored the difficulties encountered by MSEs in Yogyakarta during the pandemic and their efforts to utilize digital solutions, employing a qualitative methodological approach and analyzing secondary data sources. Through in-depth interviews and Focus Group Discussions (FGDs) with 50 MSE owners and stakeholders, supplemented by document analysis of government policies, and existing studies, the research provided insights into the experiences, perceptions, and barriers to adopting digital innovations. Thematic coding of interview transcripts and data synthesis from secondary sources reveal recurring challenges such as financial constraints, limited Internet access, inadequate digital literacy, and insufficient technology infrastructure. Despite these obstacles, the research identifies a positive trend toward digitalization among MSEs, driven by the imperative to adapt to pandemic-induced disruptions and the growing recognition of the benefits of digital technologies. The analysis underscores the critical role of awareness-building, training, and infrastructure development in facilitating successful digital adoption. Additionally, the research highlights the necessity of government initiatives to support MSEs in overcoming the digital divide and emphasizes the importance of sector-specific strategies to address variations in digital adoption patterns. The research contributes to a nuanced understanding of digital adoption dynamics among MSEs in Yogyakarta. It suggests avenues for future research to explore the long-term impacts of digitalization on MSE sustainability and growth.
Co-Authors Helen Dian Fridayani Helen Dian Fridayani, Helen Dian