Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Pajak Journal of Business, Social and Technology
Mahfudz Mahfudz
Faculty of Economics and Business, Diponegoro University
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of E-Service Quality and Brand Image on Customer Loyalty with Customer Satisfaction as a Mediation Variable Ilham Firmansyah; Mahfudz Mahfudz
Journal of Business Social and Technology Vol. 4 No. 2 (2023): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.151

Abstract

This research takes the object of study on Tiktok Shop, which is an e-commerce platform that has advantages compared to its rivals, namely being able to combine social media activities with e-commerce. This study aims to analyze and test the effect of e-service quality and brand image on customer satisfaction and customer loyalty among TiktokShop users. In this study, the researchers used a purposive sampling method using a manual questionnaire and also a Google form, and obtained 110 respondents who live in Semarang City and have also used the Tiktok Shop feature for shopping. The data analysis method used in this study is structural equation modeling using AMOS software. The results of direct testing between E-Service Quality and E-Customer Satisfaction show that there is a significant and positive effect. The results of direct testing between Brand Image and E-Customer Satisfaction show that there is a significant and positive effect. The results of direct testing between E-Service Quality and E-Customer Loyalty show that there is a significant and positive effect. The results of direct testing between Brand Image and E-Customer Loyalty show that there is a significant and positive effect. The results of direct testing between E-Customer Satisfaction and E-Customer Loyalty show that there is a significant and positive effect. The results of direct testing between Brand Image and E-Customer Loyalty show that there is a significant and positive effect. The results of direct testing between E-Customer Satisfaction and E-Customer Loyalty show that there is a significant and positive effect. The results of direct testing between Brand Image and E-Customer Loyalty show that there is a significant and positive effect. The results of direct testing between E-Customer Satisfaction and E-Customer Loyalty show that there is a significant and positive effect
STRATEGY THE EFFECT OF INNOVATION, IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT (TQM) AND ENTREPRENEURSHIP ORIENTATION ON COMPETITIVE ADVANTAGE STRATEGIES IN BUILDING COMPANY PERFORMANCE (Study on Small and Medium Enterprises (SMEs) in the Fish Processing Industry in Semarang City) Muhammad Zuhal Hilmiand; Mahfudz Mahfudz
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.6905

Abstract

Companies that have competitive advantages will certainly be pioneers in business competition, which can have a positive impact on company performance. This study analyzes the factors that affect the performance of fish processing SME companies in the city of Semarang namely Innovation (X1), Total Quality Management (X2), Entrepreneurship Orientation (X3), and Competitive Advantage as intervening. Based on the research problem, namely how to increase Competitive Advantage so that it has a positive impact on Company Performance and the factors that influence Competitive Advantage, namely Innovation, Total Quality Management, and Entrepreneurship Orientation. The sample of this study amounted to 50 respondents who were then given a questionnaire to be answered by the respondent and overall the questionnaire could be returned, resulting in a final questionnaire of 50 respondents. Determination of the sample is carried out by the census method, which provides equal opportunities to the research population. In this study, the respondents were the Owners of Processed Fish SMEs in Semarang City. The tools used to analyze the data arePartial Least Square (PLS) 3.0 with the method of Structural Equation Modeling (SEM). The results of this study indicate that there are 2 rejected hypotheses and 5 accepted hypotheses from 7 hypotheses in the study. The factors that have a significantly positive effect are Innovation (X1), Total Quality Management (X2), Entrepreneurship Orientation (X3) to Competitive Advantage (Y1) and factors that directly influence significantly the Company's Performance (Y2) are Entrepreneurial Orientation. Innovation and Total Quality Management have no significant effect on Company Performance. Keywords: Innovation, Total Quality Management, Entrepreneurship Orientation, Competitive Advantage, and Company Performance
Co-Authors Ilham Firmansyah Muhammad Zuhal Hilmiand