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All Journal Jurnal Abdimas Bina Bangsa
Rahmadani Rahmadani
Universitas Bina Bangsa
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENDAMPINGAN PENGGUNAAN TEKNOLOGI KEPADA PELAKU UMKM “MANCEGAR” Encep Saefullah; Difla Sanaya; Anil Hotimah; Fianto Akbar Nugraha; Rahmadani Rahmadani
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.331

Abstract

The problem that occurs with “Mancegar” UMKM in Pasir Limus Village, Pamarayan District, Serang Regency is that in marketing and production activities they have not used technology so that it affects sales volume, market segmentation and production volume. This service activity aims to provide assistance related to the application of technology in marketing activities and production processes as part of science and technology transfers to maximize their business. As a result of the implementation of this activity, the community's knowledge and understanding of business management has increased, marketing has used e-commerce/marketplaces and product innovations in the form of more diverse flavors and packaging variants as well as the use of tools with a touch of technology in their production
Co-Authors Anil Hotimah Difla Sanaya ENCEP SAEFULLAH, ENCEP Fianto Akbar Nugraha