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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JIMEK
Dian G. Purba
Universitas Simalungun
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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Mahasiswa Universitas Simalungun Program Studi Ekonomi Pembangunan 2020 Konsentrasi Ekonomi Sumber Daya Melakukan Observasi Lapangan di Desa Wisata Dokan, Kecamatan Merek, Kabupaten Karo, Sumatera Utara Armitha Silalahi; Mifthahul Jannah; Rika Ardhana; Samyel Saragih; Fernaendy Girsang; Dian G. Purba
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1777

Abstract

North Sumatra province has many historical and cultural tours that are no less interesting. For example, traditional villages or tourist villages that offer local culture and history as their main attraction. One of the most well-known traditional villages in North Sumatra province is Dokan Village in Karo District. This village has various cultural and historical heritages of the people who still uphold the teachings of their ancestors. The purpose of this service is to find out how far the development of Dokan village has been from year to year. To find out the advantages of Dokan village in terms of natural resources or human resources.
STRATEGI DISTRIBUSI HAND CARRY UNTUK MENINGKATKAN JANGKAUAN PRODUK ROTI KETAWA WAKAWAKA PEMATANGSIANTAR Dian G. Purba; Naiya Dita Natasyah; Ade Nurul Elisyah; Ade Nurma Dani; Hartati Rodearna Sitio; Putra A. J Lingga
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40548

Abstract

Roti Ketawa WakaWaka, produk UMKM lokal asal Pematangsiantar, telah berhasil menembus pasar internasional melalui berbagai strategi distribusi, termasuk e-commerce dan hand carry. Penelitian ini bertujuan untuk menganalisis tantangan dan peluang dalam distribusi produk tersebut. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan menggabungkan studi literatur dan wawancara. Hasil penelitian menunjukkan bahwa strategi e-commerce efektif dalam memperluas jangkauan pasar, sedangkan metode hand carry memiliki potensi risiko. Dukungan pemerintah melalui program pengembangan UMKM secara signifikan meningkatkan daya saing produk di pasar global.
Co-Authors Ade Nurma Dani Ade Nurul Elisyah Armitha Silalahi Fernaendy Girsang Hartati Rodearna Sitio Mifthahul Jannah Naiya Dita Natasyah Putra A. J Lingga Rika Ardhana Samyel Saragih